[广告行业]英文术语

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1、[广告行业]英文术语AdvertisingGlossary ATheAdvertisingCouncil--Anon-profitorganizationprovidingthemediaindustrywithpublicservicecampaignsonanumberofsocialissues.AdvertisingExecutiveorAccountManager--SalesorservicepersonnelemployedbycompaniesthatsellOut-of-Homemedia(nottobeconfusedwithadv

2、ertisingagencyaccountexecutive).Adjustment(Make-Good)--Creditappliedwherethereislossofservice,replacementorotherreasonsthatcallforsuchmodificationofcompensation.AdvertisingAgency--Companythatcreates,preparesandplacesadvertisinginvariousmedia,workingasagentforitsclient(advertiser

3、).AdvertisingStructures--Physicalunitsbuiltbyaplantoperatortodisplayadvertising.Thestructuresarebuilttostandardspecifications.Theadvertisingmessageisappliedtothestructureinseveralways.AgencyCommission--Compensationpaidtoanadvertisingagencybymediaforplacingbusiness.ForOut-of-Home

4、media,thetraditionalcommissionis16-2/3%ofthevalue(grossrate)ofthecontract,althoughthisissometimesnegotiated.AirportDisplays--Avarietyofadvertisingdisplaysareavailableatairports,rangingfromDioramas(backlitwallposters)tofree-standingislandsorspeciallybuiltexhibits.Allotments--Then

5、umberofpanelsincludedinaPostershowing.ThePostermediumconsistsofunilluminatedPostersoracombinationofbothandareofferedforsaleinpackagesbytheplantoperator.ThenumberofpanelsinaGRP/Showingisreferredtoasthemarketallotment,whichwillvaryfrommarkettomarket.AmericanAdvertisingFederation(A

6、AF)--TheAAFadvocatestherightsofadvertisersthrougheducatingthegovernment,newsmediaandgeneralpublic.AAFaccomplishesthesegoalsthroughanationally-coordinatedgrassrootsnetworkof50,000affiliatemembersincludingadvertisingassociations,andcollegechapters.AmericanAssociationofAdvertisingA

7、gencies(AAAA)--Nationalorganizationofadvertisingagencybusiness,representing630agenciesofvarioussizes.AAAAagenciesplacecloseto80%ofalladvertisingappearinginU.S.AAAAhasdevelopedstandardsofpracticeandthetimebuyingcontractsusedbymostadvertisingagencies.ThisincludesastandardOut-of-Ho

8、mecontract.AAAAhasanOut-of-Homemediacommitteeth