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1、1.Howdocorporationssurviveinhardtimes?TheIndustrialDesignExcellenceAwards(IDEA)for2003showhow.ThisannualcontestissponsoredbyBusinessWeekandjuriedbytheIndustrialDesignersSocietyofAmerica.Thewinnersthisyearuseddesigntopushtraditionalbrandsintonewmarkets,extendwell-knownbrand
2、sintonewproducts,andinventsomethingtotallynew,cool,anduseful.Withmoneytight,companiesuseddesignresearchtodevelopnotonlyproductsbutalsotheirbranding,packaging,andmarketing.Theimpactofthisapproachgoesfarbeyondtheobjectsthemselves.2.Indeed,thebiggestwinnersthisyearuseddesign-
3、-andtopdesignfirms--tocreatepowerful,emotionalconsumerexperiences."Wehavemovedfromdesigningiconicobjectstodesigningiconicexperiences,"saysSohrabVossoughi,founderofZIBADesignInc.,whichsnaggedsixawardsthisyear,secondonlytopowerhouseIDEO'seight.3.The2003IDEAcontestshowedthatA
4、siandesigncontinuestogrow.SamsungwonthreehonorsandisnowsecondonlytoAppleComputerInc.intotalawardsforthepastfiveyears.Motorola(MOT)Inc.designedagemlikecellphoneforthehigh-endAsianmarketanddecidedtosellitworldwide.Indeed,manyproductsdesignedinAsiaormadeforAsiaquicklybecomegl
5、obal.AbeautifulwindsurfingsailcollectioncamefromHongKongisanexample.4.Flat-hierarchyorganizations,goal-orientedconferencingandadvancedtechnologyhaverevolutionizedtheworkplace,andthenewbreedofbusinessjustdoesn’tfitintothesameoldofficelayout.EnterWilkhahn,aninternationalmanu
6、facturerofseating,tablesandracksystemsforoffices,conferenceareasandpublicandtransportationbuildings.Flat-hierarchy组织，目标导向型的会议和先进的技术革新了工作场所，新型的企业就不宜在同样的旧的办公室的布局。进入Wlikhahn，一个国际制造商的座位，办公室的桌子和架子系统，会议区域和公共运输的建筑物。1.Inthatcontext,Wilkhalninitiatedabasicresearchstudyregardingcomm
7、unicationbehaviorswithinchangingcorporateenvironments,incooperationwithagroupofdesignersfromGermany,JapanandtheUS.Systematicstudiesofmeetingpracticesaroundtheworldrevealedthatclientstodayneedaflexiblesolutiontothedesignofconferencespaceinlayout,furnishingsandtechnology.Thi
8、sneedisparticularlyevidentintheareaofteamenvironmentstrainingrooms,continuingeducationcla
