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1、SWOTanalysismethod——Opportunityopportunityanalysis演讲人：SWOT-opportunityopportunityanalysis◆A,SWOTanalysismethod,thepaper◆Second,opportunitychancetoknowandanalysis◆Three,SWOTmatrixanalysis◆Four,caseanalysis◆Five,interactionproblemsSWOT-opportunityopportunityanal
2、ysis◆Opportunityachance◆houldthefavorableconditionstimingistime◆Keyfactorsshouldanalysis◆nterpriseexternalenvironmentshouldfacetheopportunitySWOT-opportunityopportunityanalysis◆(1)opportunityandthreatanalysis(OT)withtheeconomy,society,andtechnology,andmanyothe
3、raspects,especiallytherapiddevelopmentofeconomicglobalization,theworldoftheprocessofintegration,theglobalinformationnetworkspeeduptheestablishmentandconsumerdemanddiversity,enterprise'scircumstancesaremoreopenandunrest.Thischangeofallenterprisesalmostproducedp
4、rofoundeffect.Becauseofthis,environmentalanalysisbecomeanincreasinglyimportantenterprisefunctions.Theenvironmentdevelopmenttrendaredividedintotwokinds:onesaidtheenvironmentalthreat,anotherkindsaidenvironmentopportunities.Theenvironmentalthreatisakindofenvironm
5、entreferstothedevelopmenttrendofadversebytheformationofthechallenge,ifdonottakedecisivestrategicbehavior,thiskindofadversetrendwillleadtothecompany'scompetitivepositionweakened.Environmentistheopportunitytocorporatebehaviorattractivefield,inthisfield,thecompan
6、ywillhaveacompetitiveadvantage.Ontheanalysisoftheenvironmentalsocanhavedifferentpointofview.Forexample,abriefanalysisofthemethodisthePEST,anothermorecommonmethodsofanalysisispottersubstitutivecastings.◆Note:PESTanalysisreferstotheanalysisofthemacroenvironment,
7、macroenvironmentandsaid,itistopointtogeneralenvironmentinfluenceallindustriesandenterprisesofallkindsofmacroscopicstrength.Andthemacroenvironmentfactoranalysis,differentindustriesandenterprisesaccordingtotheirowncharacteristicsandmanagementneed,thespecificcont
8、entsoftheanalysisofthedifference,butthegeneraltoPolitical(Political),Economic(Economic),technology(Technological)andSocial(Social)thefourcategoriesaffecttheenterprisemainlyexternal
