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1、SWOTanalysismethod——Opportunityopportunityanalysis演讲人：SWOT-opportunityopportunityanalysis◆A,SWOTanalysismethod,thepaper◆Second,opportunitychancetoknowandanalysis◆Three,SWOTmatrixanalysis◆Four,caseanalysis◆Five,interactionproblemsSWOT-opportunityopportun
2、ityanalysis◆Opportunityachance◆houldthefavorableconditionstimingistime◆Keyfactorsshouldanalysis◆nterpriseexternalenvironmentshouldfacetheopportunitySWOT-opportunityopportunityanalysis◆(1)opportunityandthreatanalysis(OT)withtheeconomy,society,andtechnolo
3、gy,andmanyotheraspects,especiallytherapiddevelopmentofeconomicglobalization,theworldoftheprocessofintegration,theglobalinformationnetworkspeeduptheestablishmentandconsumerdemanddiversity,enterprise'scircumstancesaremoreopenandunrest.Thischangeofallenter
4、prisesalmostproducedprofoundeffect.Becauseofthis,environmentalanalysisbecomeanincreasinglyimportantenterprisefunctions.Theenvironmentdevelopmenttrendaredividedintotwokinds:onesaidtheenvironmentalthreat,anotherkindsaidenvironmentopportunities.Theenvironm
5、entalthreatisakindofenvironmentreferstothedevelopmenttrendofadversebytheformationofthechallenge,ifdonottakedecisivestrategicbehavior,thiskindofadversetrendwillleadtothecompany'scompetitivepositionweakened.Environmentistheopportunitytocorporatebehaviorat
6、tractivefield,inthisfield,thecompanywillhaveacompetitiveadvantage.Ontheanalysisoftheenvironmentalsocanhavedifferentpointofview.Forexample,abriefanalysisofthemethodisthePEST,anothermorecommonmethodsofanalysisispottersubstitutivecastings.◆Note:PESTanalysi
7、sreferstotheanalysisofthemacroenvironment,macroenvironmentandsaid,itistopointtogeneralenvironmentinfluenceallindustriesandenterprisesofallkindsofmacroscopicstrength.Andthemacroenvironmentfactoranalysis,differentindustriesandenterprisesaccordingtotheirow
8、ncharacteristicsandmanagementneed,thespecificcontentsoftheanalysisofthedifference,butthegeneraltoPolitical(Political),Economic(Economic),technology(Technological)andSocial(Social)thefourcategoriesaffecttheenterprisemainlyexternal
