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1、SWOTanalysismethod——Opportunityopportunityanalysis演讲人：SWOT-opportunityopportunityanalysis◆A,SWOTanalysismethod,thepaper◆Second,opportunitychancetoknowandanalysis◆Three,SWOTmatrixanalysis◆Four,caseanalysis◆Five,interactionproblemsSWOT-opportunityopportunityanalysis◆Opportunityac
2、hance◆houldthefavorableconditionstimingistime◆Keyfactorsshouldanalysis◆nterpriseexternalenvironmentshouldfacetheopportunitySWOT-opportunityopportunityanalysis◆(1)opportunityandthreatanalysis(OT)withtheeconomy,society,andtechnology,andmanyotheraspects,especiallytherapiddevelopme
3、ntofeconomicglobalization,theworldoftheprocessofintegration,theglobalinformationnetworkspeeduptheestablishmentandconsumerdemanddiversity,enterprise'scircumstancesaremoreopenandunrest.Thischangeofallenterprisesalmostproducedprofoundeffect.Becauseofthis,environmentalanalysisbecom
4、eanincreasinglyimportantenterprisefunctions.Theenvironmentdevelopmenttrendaredividedintotwokinds:onesaidtheenvironmentalthreat,anotherkindsaidenvironmentopportunities.Theenvironmentalthreatisakindofenvironmentreferstothedevelopmenttrendofadversebytheformationofthechallenge,ifdo
5、nottakedecisivestrategicbehavior,thiskindofadversetrendwillleadtothecompany'scompetitivepositionweakened.Environmentistheopportunitytocorporatebehaviorattractivefield,inthisfield,thecompanywillhaveacompetitiveadvantage.Ontheanalysisoftheenvironmentalsocanhavedifferentpointofvie
6、w.Forexample,abriefanalysisofthemethodisthePEST,anothermorecommonmethodsofanalysisispottersubstitutivecastings.◆Note:PESTanalysisreferstotheanalysisofthemacroenvironment,macroenvironmentandsaid,itistopointtogeneralenvironmentinfluenceallindustriesandenterprisesofallkindsofmacro
7、scopicstrength.Andthemacroenvironmentfactoranalysis,differentindustriesandenterprisesaccordingtotheirowncharacteristicsandmanagementneed,thespecificcontentsoftheanalysisofthedifference,butthegeneraltoPolitical(Political),Economic(Economic),technology(Technological)andSocial(Soc
8、ial)thefourcategoriesaffecttheenterprisemainlyexternal
