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ID:37397641
大小:1.06 MB
页数:76页
时间:2019-05-12
《美国通用电气(ge)战略管理模式》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、Foundedin1878byThomasAlvaEdisonMergerin1892TheEdisonGeneralElectricCompanyTheThomson-HoustonCompanyOneofthe12stocksthatmadeupthefirstDJIAindexin1896.Inthelistcontinuouslysince1907TheHeritage天马行空官方博客:http://t.qq.com/tmxk_docin;QQ:1318241189;QQ群:175569632美国通用电气公司的战略管理模式(GE)Today’sBasics…Rev
2、enue:$125.7BDomestic:Foreign~2:1NetIncome$13.7BMarketCapitalization:~$244BEmployees:~310,00013majorbusinessesMorethan100countries…CompareandContrast’81TodayRevenue$27.2B$125.7BEarnings$1.7B$13.7BMarketValue$13B$244BBusinesses4313Employees404,000310,000TheThreeFamiliesLong-CycleBusinessesG
3、EShort-CycleBusinessesFinancialServicesLong-CycleBusinessesLong-CycleBusinessesAircraftEnginesPowerSystemsMedicalSystemsTransportationSystems天马行空官方博客:http://t.qq.com/tmxk_docin;QQ:1318241189;QQ群:175569632Short-CycleBusinessesShort-CycleBusinessesConsumerAppliancesIndustrialSystemsSpecialt
4、yMaterialsNBCPlasticsFinancialServicesFinancialServicesCommercialFinanceConsumerFinanceEquipmentManagementInsuranceBusinessASummaryofBusinessFinances天马行空官方博客:http://t.qq.com/tmxk_docin;QQ:1318241189;QQ群:175569632TheShareofthePie…TheShareofthePie…TheEra:HowtheMarketValueditCompare&Contrast
5、withPre-WelchEraFromFollowingtheEconomy……ToSettingthePaceTheTurnaroundHowdidtheydoit?SWOTVisionRestructuringGrowthEngineSustainingCompetitiveadvantageDynamicPerspectiveSWOT:1981StrengthsWeakness4blocksSixSigmaInertiaBestpracticesLeadershipBoundarylessnessValuesStrategicModelFront-endFocus
6、DigitizationBPOandchangeJackWelch’svisionBenumber1or2(Fix,sellorclose)Welchsetthestandardforeachbusinesstobecomethe#1or#2competitorinitsindustry“Adecadefromnow,IwouldlikeGeneralElectrictobeperceivedasaunique,high-spirited,entrepreneurialenterprise...themostprofitable,highlydiversifiedcomp
7、anyonearth,withworldqualityleadershipineveryoneofitsproductlines”SWOTVisionRestructuringGrowthEngineSustainingCompetitiveadvantageDynamicPerspectiveSWOT:1981StrengthsWeakness4blocksSixSigmaInertiaBestpracticesLeadershipBoundarylessnessValuesStrategicModelFront-endFo
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