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1、EditorialCodeofEthicsRevisedMarch2005Business-to-businesseditorshaveearnedthehighestleveloftrustamongtheirreaders.Manysurveyshaveshownthatexecutivesandmanagersbelievebusiness-to-businesspublicationsprovidethemostaccurateandcredibleinformationavailable.Thattrustisbothahighcompliment
2、andachallengeforthosewhoplan,writeandeditpublications.Itsetsahighstandardtheymustmaintain.AmericanBusinessMediahasalwayshelditseditorstosuchhighstandards.Indeed,theannualJesseH.NealAwards,namedfortheAssociation'sfirstpresident,wereestablishedinthemid-1950stoencourageeditorialexcell
3、enceandhavebecomethehighesthonorsgrantedforbusiness-to-businessjournalism.ABM’sCodeofPublishingPractice,apartofABM’sConstitutionAndBy-Laws,hasbeeninplaceformorethan33years,andrequiresthatABMmembercompaniesmaintainstrictstandardsofjournalisticethics.TheEditorialCommitteeworkswithits
4、memberstomaintaineditorialqualityatmemberpublications.Aspartofthatmission,theEditorialCommitteeregularlyreviewsandupdatesthisEditorialCodeofEthicsandGuidetoPreferredPractices,whichhasbeenapprovedbytheAmericanBusinessMediaExecutiveCommittee.Thisrevisionhastwoparts.Thefirstpartisacod
5、eofethicsprimarilyforprinteditionsofpublications,andthesecondcoversonlineversions.IGeneraleditorialcodeofethics:Editors,reportersandwritersemployedbyAmericanBusinessMediapublicationsadheretothehigheststandardsofjournalisticpractice.Indoingso,theypledgeto:a.Maintainhonesty,integrity
6、,accuracy,thoroughnessandfairnessinthereportingandeditingofarticles,headlines,andgraphics.b.Avoidallconflictsofinterestaswellasanyappearancesofsuchconflicts.c.Maintainanappropriateprofessionaldistancefromthedirectpreparationofspecialadvertisingsectionsorotheradvertisements.d.Showth
7、edistinctionbetweennewsstoriesandeditorials,columnsandotheropinionpieces.e.Acceptastheirprimaryresponsibilitytheselectionofeditorialcontentbasedonreaders'needsandinterests.IIAmericanBusinessMediaGuidetoPreferredPractices:II-1ConflictsofInteresta.Editorsshouldnotinvestincompaniesand
8、/orindustriestheypersonall