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ID:34045868
大小:5.72 MB
页数:34页
时间:2019-03-03
《基于微博特征的企业微博运行效果研究——以%40巴黎欧莱雅为例》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、万方数据AbstractWiththemulti.mediaandtheInternetdeeplyintegrated,thenewmediaadapttothedevelopmentindepthofInteractasthetimesrequire.Intheeraofnewmesa,micro-bloginfluenceandchangepeople’Slifeandsocialinteractionatthesametime,alsosig面ficantlymovethebusinessmode.Micro·blogandoth
2、ernewmedia’sinfluenceontheenterpriseoperationisprofoundandcomprehensive.ComparedwiththetraditionalbusinessmodeandtheIntemet,especiallyinconditionsofnewmediarunningcostsrelativelycheapandinformationcommunicationmoresmoothandquick,thustheenterprisemanagementmustpayattention
3、tokeyareas,asenterprisesimprovingthen-managementsystemandpromotingtheenterpriseshealthydevelopmentimportantway.Micro.blog.astherepresentativeofnewmediainthefieldofIntemet,areattractingmorcandmoreenterprisesregisteredinit,fortestingthewatersbyofficialmicro-blogmarketing,bu
4、sinesspromotion,customerrelationshipmaintenanceandotheractlvltles·Enterprisemicro.blogrunningstatusandthecorrelationofenterprisemanagementIsmoreandmorebig.theenterprisemicro—blogrunningconditionsaffectsbusinessresultsdircctlv.Therefore,thisstudybasedonthecharacteristicsan
5、doperationpropertiesofmicro-blog,combinedwiththespecificcaseofthe@L’OrealParisfrommicroscopicperspectivetostudyenterprisemicro-blognmningstate.OnthebasisoftherelevantoverviewandreviewofthetheoreticalconceptsrelatedtodomesticaIldinternationalresearch,thisstudythroughin-dep
6、thfeaturesandoperatingcharactel"1‘sticsanalysisattribute@L’OrealParis,theuseofthenumberoffans,forwardingnumb%numberofcomments,micro-blogquantities,frequencyofpublication,Published,publishcontent,indexsamplemicro·blogpropagatmncllaracteristicsandotheraspectsofin—depthrevea
7、litsoperation.Theresultsshowthatrunsmicro-blog@L·OrealParishasachievedpositiveresultsintermsofbreadth,depth,validity,continuingdegree,operatingresultsintheidentificationofdegrees,associatedegrees,thedegreeofinteraction,thelevelWasnotsignificantdegree.Inbreadth,@L'OrealPar
8、ismicro-blogpublishrichcontent,Bscraudienceaccuratepositioning;mdepth,usCrsfrequentlyinteractwit
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