模块4第一单元整体教案概要1.doc

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1、教案个数：执行日期：Book4UnitOneAdvertisingPeriod1WelcometotheUnitTeachingAims:GuideSstotalkaboutdifferentadvertisements,includingcommercialadvertisementsandthreePSAs.HelpSsimprovetheirspeakingskillsthroughpracticing.TeachingKey&TeachingDifficulties:Helpstudentsgaina

2、betterunderstandingoftheroleofadsanddifferentpurposesofthetwotypesofads.HelpSsimprovingtheirspeakingskills.TeachingProcedures:StepOne:Revisionandlead-inWheredoweseetheseads?Arethesegoodadvertisements?Why?StepTwo:SpeakingSBPage1Readtheinstructionandencourage

3、Sstodiscusseachoftheposter.Ssworkingroupsoffourorsix,askingeachother:Whatimage(s)canyouseonPosterOne/Two/Three…?Whatcanyoureadonit?Whatdoesittrytotellus?ThenencourageSstofocusonthefunctionsofthecommercialadvertisementsandthepublicserviceadvertisements.AskSs

4、questionsabouteachposterandprovidethemwithusefulinformation.Stepthree:SharinginformationOrganizeSsintogroupsoffourorallowthemtoformtheirowngroups.AskthemtodiscussthethreequestionsonPage1.Theyshouldexchangetheiropinionsandmakesurethatallofthemhaveachancetosp

5、eak.Asksomegroupstoreporttheiranswersbacktotheclass.Stepfour:consolidationSswatchaPublicadvertisementforAIDS.Thenanswerthefollowingquestions:1)Whichkindofadsisit,commercialadvertisementorPublicServiceAdvertisement?2)Whatisthemainpurposeoftheadvertisement?3)

6、Doyoupeoplewilllikeit?Why?4)Whowillbenefitfromit?StepFive:LanguagePointsadvertisevt.为……登广告、做宣传vi.登广告advertisement=adn.广告putanadvertisement登广告advertisefor…登广告征聘……e.g.Thecompanyisadvertisingforanewmanager.2)beawareof…知道、明白、意识到……be/seemawarethat…察觉、发觉、发现……e.g.

7、Everybodyisawareoftheimportanceofprotectingrareanimals.e.g.Buriedindeepthought,Tomwasn’tawareofwhathappenedaroundhim.e.g.Nowadays,peopleseemsawarethatsomeproductsdon’tsticktothepromisesoftheiradvertisements.3)thinkabout…考虑……thinkof…想起、想到……thinkout…想出……think

8、over仔细考虑StepFive:HomeworkReadthepassageinPartBonpage95inworkbook.Previewthenextperiod,especiallythenewwordsintheinstructionsorrequirementsbutnotincludedinthewordlist.教案个数：执行日期：Period2Reading1Analysisof