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时间:2019-03-01
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1、essentialsWriting,Speaking,ListeningTime-savingbooksthatteachspecificskillstobusypeople,focusingonwhatreallymatters;thethingsthatmakeadifference–theessentials.Otherbooksintheseriesinclude:WritingBusinessE-mailsMakingtheMostofYourTimeCoachingPeopleLea
2、dingTeamsMakingMeetingsWorkThe80/20ManagementRuleSolvingProblemsDelegatingExpandYourVocabularyPreparingaMarketingPlanSpeakinginPublicMakingGreatPresentationsWritingGoodReportsWritingGreatCopyForfulldetailspleasesendforafreecopyofthelatestcatalogue.Se
3、ebackcoverforaddress.Writing,Speaking,ListeningHelenWilkieESSENTIALSPublishedin2001byHowToBooksLtd,3NewtecPlace,MagdalenRoad,OxfordOX41RE,UnitedKingdomTel:(01865)793806Fax:(01865)248780e-mail:info@howtobooks.co.ukwww.howtobooks.co.ukAllrightsreserved
4、.Nopartofthisworkmaybereproducedorstoredinaninformationretrievalsystem(otherthanforpurposesofreview),withouttheexpresspermissionofthepublisherinwriting.#Copyright2001HelenWilkieBritishLibraryCataloguinginPublicationData.Acataloguerecordforthisbookisa
5、vailablefromtheBritishLibrary.EditedbyDianaBruetonCoverdesignbyShireenNathooDesignProducedforHowToBooksbyDeerParkProductionsTypesetbyPDQTypesetting,Newcastle-under-Lyme,StaffordshirePrintedandboundinGreatBritainNOTE:Thematerialcontainedinthisbookisse
6、toutingoodfaithforgeneralguidanceandnoliabilitycanbeacceptedforlossorexpenseincurredasaresultofrelyinginparticularcircumstancesonstatementsmadeinthebook.Lawsandregulationsarecomplexandliabletochange,andreadersshouldcheckthecurrentpositionwiththerelev
7、antauthoritiesbeforemakingpersonalarrangements.ESSENTIALSisanimprintofHowToBooksContentsPreface71WriteforYourAudience9Uselanguageyourreaderwillunderstand10Whatdoesthisparticularreaderneedtoknow?13Adoptapleasanttone162ChoosetheRightWordsandtheRightStr
8、ucture21Usetherightwordsintherightplace23Simplewordshighlightyourmessage27Cutoutthefluff30Thesentenceisthedriverofthemessage32Theparagraph:aunitofthought363ToPresentEffectivelyYouNeedaStrategy39Setyourobjective40Knowyouraudience44Consideryourpre-pres
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