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时间:2019-03-01
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1、essentialsWriting,Speaking,ListeningTime-savingbooksthatteachspecificskillstobusypeople,focusingonwhatreallymatters;thethingsthatmakeadifference–theessentials.Otherbooksintheseriesinclude:WritingBusinessE-mailsMakingtheMostofYourTimeCoachingPeopleLeadingTeamsMakingMeetingsWo
2、rkThe80/20ManagementRuleSolvingProblemsDelegatingExpandYourVocabularyPreparingaMarketingPlanSpeakinginPublicMakingGreatPresentationsWritingGoodReportsWritingGreatCopyForfulldetailspleasesendforafreecopyofthelatestcatalogue.Seebackcoverforaddress.Writing,Speaking,ListeningHel
3、enWilkieESSENTIALSPublishedin2001byHowToBooksLtd,3NewtecPlace,MagdalenRoad,OxfordOX41RE,UnitedKingdomTel:(01865)793806Fax:(01865)248780e-mail:info@howtobooks.co.ukwww.howtobooks.co.ukAllrightsreserved.Nopartofthisworkmaybereproducedorstoredinaninformationretrievalsystem(othe
4、rthanforpurposesofreview),withouttheexpresspermissionofthepublisherinwriting.#Copyright2001HelenWilkieBritishLibraryCataloguinginPublicationData.AcataloguerecordforthisbookisavailablefromtheBritishLibrary.EditedbyDianaBruetonCoverdesignbyShireenNathooDesignProducedforHowToBo
5、oksbyDeerParkProductionsTypesetbyPDQTypesetting,Newcastle-under-Lyme,StaffordshirePrintedandboundinGreatBritainNOTE:Thematerialcontainedinthisbookissetoutingoodfaithforgeneralguidanceandnoliabilitycanbeacceptedforlossorexpenseincurredasaresultofrelyinginparticularcircumstanc
6、esonstatementsmadeinthebook.Lawsandregulationsarecomplexandliabletochange,andreadersshouldcheckthecurrentpositionwiththerelevantauthoritiesbeforemakingpersonalarrangements.ESSENTIALSisanimprintofHowToBooksContentsPreface71WriteforYourAudience9Uselanguageyourreaderwillunderst
7、and10Whatdoesthisparticularreaderneedtoknow?13Adoptapleasanttone162ChoosetheRightWordsandtheRightStructure21Usetherightwordsintherightplace23Simplewordshighlightyourmessage27Cutoutthefluff30Thesentenceisthedriverofthemessage32Theparagraph:aunitofthought363ToPresentEffectivel
8、yYouNeedaStrategy39Setyourobjective40Knowyouraudience44Consideryourpre-pres
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