APM - La Maison des Fondateurs

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1、APM-LaMaisondesFondateursPROJECTPartners-in-chargeBjarkeIngels,ThomasChristoffersenLaMaisonDesFondateursProjectLeaderDanielSundlinProjectArchitectJi-youngYoonYEARTeamJasonWu,OtiliaPupezeanu,NatalieKwee,BeatSchenk,DammyLee,2014BlakeSmith,MarieLancon,Y

2、azielJuarbe,JulienBeauchamp-Roy,KristianTYPEHindsberg,PaulineLavieCompetitionCLIENTLaMaisondesFondateurswillbelocatedamongthehistoricalcomplexofworkshopsandfactoriesinAudemarsPiguetLeBrassusintheheartofLaValléedeJoux.Itsorganizationandarchitecturewil

3、lembodythecorevaluesofAudemarsPiguet.COLLABORATORSItmustbecharacterizedbytheindependentspiritofthefamilyownedcompanythathasretainedHgMerzautonomyovertheyearsmakingitagamechanginginnovatorinafieldgovernedbyrulesandLuchingerUndMeyertradtions. Itmustber

4、ootedintheheritageofwatchmakinginLaValléedeJouxthatgoesbackMullerIlliencenturiesandisnestedinthenatureandcultureoftheplaceandthepeopleofthevalley. AndfinallySIZEitmustincorporatetheinnertensionthatcharacterizesAudemarsPiguetandresonatesthroughout2.37

5、3m2thebrand,thecraftandthedesignsascapturedinthemotto:Tobreaktherulesyoumustfirstmasterthem. LaMaisondesFondateursisconceivedasanoxymoron. Strikingyetsubtle.LOCATIONContemporaryyettimeless.Functionalyetsculptural.Floatingyetrooted.LocalpresencewithaL

6、eBrassus,Switzerlandglobalresonance. Astrikinglandmarkthatisseamlesslyintegratedinthelocallandscape. AcontemporaryyettimelessarchitecturethatblendswiththehistoricalbuildingstocreateanintuitiveSTATUSsequenceofspaces–oldandnew. Apavilionfortheartandsci

7、enceofwatchmakingthatisInProgressconceivedasstorylineforthevisitors–everyelementgovernedbythefunctionalrequirementsoftheexhibition,whileappearingasastrikingsculptureconceivedinasinglegesture.