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ID:33443475
大小:1.45 MB
页数:28页
时间:2019-02-26
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1、Unit6I.Youaregoingtohearashortpassageaboutadvertising.Listentothepassagecarefullyandnotedownwhatyouhear.Payattentiontothestructureofyournotes.Theninterpretyournotesinthetargetlanguage.AdvertisingAdvertisingreachespeoplethroughvariousformsofmassmedia.Thesemed
2、iaincludenewspapers,magazines,television,radioandpostersandhoardings.Advertisersbuyspaceinnewspaperandmagazinestopublishtheiradvertisements.Theybuytimeontelevisionandradiotobroadcasttheircommercials.Oneofthemanyadvantagesofnewspapersisthatmostadultsreadadail
3、ynewspaper,andmanyofthemspecificallychecktheadvertisementsforinformationaboutproducts,services,orspecialsales.Magazinesareusuallyreadinaleisurelymannerandareoftenkeptforweeksormonthsbeforebeingdiscarded.Oneofthemainadvantagesoftelevisiontoadvertisersisthatit
4、bringssight,soundandactiondirectlytoconsumersintheirhomes.Anadvantageofadvertisingonradioisthatpeoplecanlistentoprogramswhiledoingotherthings,likedrivingtheircarsorworkingathome.II.PhraseInterpretingAskthestudentstointerpretthefollowingwordsandphrasesintoChi
5、neseorEnglishrespectivelywiththehelpofthelanguagebankintheStudent'sBook.A1.Swatch2.Ericsson3.Rejoice4.Seven-up5.Nokia6.Honda7.Philips8.Olympus9.Marlboro10.Lexus1.斯沃奇。2.爱立信3.飘柔4.七喜5.诺基亚6.本田7.飞利浦8.奥林巴斯9.万宝路10.雷克萨斯B.1.消费者广告2.企业广告3.地方广告4.全国广告5.全球广告6.印刷广告7.电子广告8.
6、户外广告9.商业广告10.网络广告1.consumeradvertising2.businessadvertising3.localadvertising4.nationaladvertising5.globaladvertising6.printadvertising7.electronicadvertising8.out-of-homeadvertising9.commercialadvertising10.InternetadvertisingIII.SentenceInterpretingPutthes
7、tudentsintopairsandaskthemtodotheactivity.Haveonestudentreadthefollowingsentencesandtheotherinterpretthemonebyone.Whenthestudentshavefinished,askthemtocomparetheirsentenceswiththereference.A.1.AlongwithChina'sentryintotheWTOandmorebusinessesgoinginternationa
8、l,Englishadvertisementhasgraduallybecomeamajortoolforenterprisestopromoteexportationsandtodevelopforeignmarkets.2.Advertisingcanincorporatecontroversialpoliticaltones,socialtones,partialnudity,e
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