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1、美丽乡村建设视阈下乡村旅游的社会责任及发展战略廖军华贵州民族大学旅游与航空服务学院摘要:美丽乡村建设对于全面实现小康社会和社会主义现代化意义重大。大力发展乡村旅游,是建设美丽乡村、统筹城乡发展、构建社会主义和谐社会的重要途径。美丽乡村建设视域下的乡村旅游具有全新的内涵与特征,即促进农村持续发展的动力源泉、提升农民幸福指数的幸福产业、培养新型农民的有效途径、美化乡村环境的全新载体、树立民主管理理念的全新模式、传承乡村文化与农业文明的重要推手。美丽乡村建设视域下乡村旅游应坚持政府引导、规范管理,科学规划、力避盲目开发,完善旅游设施、提升旅游服务质量,突显特色、打造精品,完善
2、利益分配与调控机制、确保各方利益均衡,加强环境保护、促进乡村环境优美宜人,加强人才队伍建设、提升乡村旅游服务质量等发展战略。关键词:美丽乡村;乡村旅游;社会责任;旅游产品;环境保护;作者简介:廖军华,贵州民族大学旅游与航空服务学院教授,硕士生导师,博士,中国社会科学院工业经济研究所访问学者,主要从事旅游经济、旅游规划与开发研究。(贵阳550025)收稿日期:2017-07-09基金:国家哲学社会科学基金项冃“基于社区增权的和谐民族村寨旅游研究”(13BSH010)SocialResponsibilityandDevelopmentStrategyofRuralTouri
3、smfromPerspectiveofBeautifulRuralConstruetionLiaoJunhuaTourismandAviationServiceCollegeofGuizhouUniversityforNationalities;Abstract:Beautifulruralconstructionisofgreatsignificancetorealizethewell~offsocietyandsocialistmodern!zationconstructioninanall~roundway.Vigorouslydevelopingruraltou
4、rismisanimportantwaytobuildabeautifulcountryside,tobalanceurbanandruraldevelopment,tobuildasocialistharmonioussociety.Beautifulcountrysidefromtheperspectiveoftheconstructionofruraltourismhasanewconnotationandcharacteristics,namely,thepromotionofthesourceofsustainabledcvclopmentfortherura
5、l,thepromotiononthepeasanthappinessindustryandtrainingnewfarmersinaneffectiveway,beautifyruralenvironmentofthenewcarrier,establishdemocraticmanagementandreadthenewmodel,inheritimportantdrivingforceofruralcultureandtheagriculturalcivilization.Beautifulcountrysideconstructionfromtheperspec
6、tiveofruraltourismshouldadheretothegovernmentguideandstandardizethemanagement,scientificplanning,avoidblinddevelopment,improvetouristfacilities,enhancequalityoftourismservices,highlightthecharacteristics,buildquality,improveprofitallocationandregulationmechanism,ensureabalancedinterestso
7、fal1parties,strengthencnvironmcnteilprotection,promotctheruralenvironment,strengthentheconstructionoftalentteam,improvethedevelopmentofruraltourismservicequality.Keyword:Beautifulcountryside;Ruraltourism;Socialresponsibi1ity;Tourismproducts;Environmentalprotcction;Receive