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时间:2019-02-04
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1、http://www.topsage.com/5.、Porter’sdiamondPortertriedtoanswerthefollowingquestions:Whydoesanationbecomethehomebase(总部,根据地)forsuccessfulinternationalcompetitorsinanindustry?Germanyisrenownedforcarmanufacture;Japanisprominentinconsumerelectronics(消费性电子产品).Whyarefirmsbasedinaparticula
2、rnationabletocreateandsustaincompetitiveadvantageagainsttheworld’sbestcompetitorsinaparticularfield?Whyisonecountryoftenthehomeofsomanyofanindustry’sworldleaders?Portercalledtheanswerstothesequestionsthedeterminants(决定因素)ofnationalcompetitiveadvantage.Hesuggestedthattherearefourma
3、infactorswhichdeterminenationalcompetitiveadvantageandexpressedthemintheformofadiamond.迈克尔·波特识别出国家竞争优势的四个决定因素,构建了钻石模型。Factorcondition要素状况(物质、人力、资金、知识、基础设施)Demandconditions需求条件(国内市场需求)Relatedandsupportingindustries相关和支持性行业的存在Firmstrategy,structureandrivalry企业战略、结构和同业竞争Favorablefact
4、orconditions:physicalresourcessuchasland,mineralsandweather;capital;humanresources;knowledgeandinfrastructure.Theremustbeastronghomemarketdemandfortheproductorservice.Thesuccessofanindustrycanbeduetoitssuppliersandrelatedindustries.Organizationgoalscanbedeterminedbyownershipstruct
5、ure.1.BenchmarkingBenchmarkingistheprocessofsystematiccomparisonofaservice,practiceorprocess.Itsuseistoprovideatargetforactioninordertoimprovecompetitiveposition.基准分析是企业和竞争对手在劳务、实践或流程等方面系统进行比较的过程。其主要目的就是为提升竞争力而设定相关目标。Themainbenefitsinclude:主要好处包括:Improvedperformanceandaddedvalue提升
6、业绩和增加价值Improvedunderstandingofenvironmentalpressure更加深刻理解环境压力Improvedcompetitiveposition提升竞争地位Acreativeprocessofchange创造性的变化过程大家论坛-注会论坛-免费的学习考试坛http://www.topsage.com/Atargettomotivateandimproveoperations促进和改进运营的目标Increasedrateoforganizationallearning提升组织学习速度2.StrategiccapabilityS
7、trategiccapabilitycanalsobedividedintothresholdcapabilitiesandcapabilitiesforcompetitiveadvantage.Thresholdcapabilities(基本能力).Thesearetheminimumcapabilitiesneededfortheorganizationtobeabletocompeteinagivenmarket.Capabilitiesforcompetitiveadvantage(具有竞争优势的能力).Thecapabilitiesthatall
8、owanorganizationtobeatitscompetit
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