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1、AStudyofCrowdingPerceptionandCopingBehavioratHuangshanScenicAreaAbstractInrecentyears,Withtheimprovementofpeople’slivingstandardandtherichofthetourexperience,Travelinghasbecomethefirstchoiceofpeoplefortheleisuretime.NowHeritagetourismasoneofthehighlyeffectiveformofhar
2、moniousexternalworldandasahighqualitypartofnatureandthehistoricalsociallifewhichattractsmanyvisitors,itstronglypromotethedevelopmentoftourism.Howeveroneofthecurrentandmostcrucialproblemsfacinghumanitytodayisthatofoverpopulationandcrowdedscenicspots,havealreadybecometh
3、ecommonphenomenon.TourismCrowdingnotonlyleadtotourismtrafficcrowding,butalsocausedaseriesofenvironmentalandsocialimpactontourismdestination.Declinedintheenvironmentalqualityofscenicspotandecosystemdegradation,andevenleadtosocialsecurityproblems.Basedontheliteraturesco
4、mbing,wefoundthatstudiesoncrowdingperceptionandcopingstrtagyhasbecomeanimportantpartoftourismcrowdingresearchoverseas.However,fewdomesticscholarshasstudiedinthisfield,theresearchisveryweak.Tourismcrowding,asanimportantcontentofthestudyoftourismsustainabledevelopment,w
5、illbeahotzoneinthefieldoftourismresearchinchina.Thetouristnumberduringthe"GoldenWeek"holidaysin2013morethan43millions,increasedbyabout18%comparedwiththesameperiodlastyear,withthegrowingnumberoftourists,Thecontradictionbetweensupplyanddemandmaybemoreprominent.SoTourism
6、crowdingResearchisanimportanttheoreticalbasisforthesustainabledevelopmentoftourism,ithasgreatsocialpracticevalue,ithasalsocontributetotheexpansionoftourismsociologyandtourismgeographyandotherdisciplines,theoriesandmethodsoftourismsustainabledevelopmentresearch.Inthisp
7、aper,usingquestionnairesandfieldinterviewsandotherresearchmethodsbasedontherelevanttheoryinmarketing,psychology,behavioralscience,andTourismStudies.TakingthetouristsinHuangShanScenicAreaastheobjectandthroughtheinvestigationoftourists’perceptionofcrowding.Inordertostud
8、ythecrowdingperceptionandcopingstrategyofthetouristareaofHuangshanScenicArea,DescriptiveStatistics,FactorAnalysis,Correlatio