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1、浙江工业大学硕士学位论文中小科技成长型护肤品企业并购案例分析II万方数据浙江工业大学硕士学位论文中小科技成长型护肤品企业并购案例分析CaseAnalysisonMergersandAcquisitionsofSMEsTechnologyGrowthTypeEnterprisesofSkinCareProductABSTRACTInrecentyears,China'sskincareindustryisgrowingrapidly,alargemarketpotential,withthepar
2、ticipationofinternationalcapital,M&Amarketwasrelativelyactive,butintermsoftheacquisitionvalueisdetermined,usuallyreferringtothehistoryofmergercases,theuseofsalesratiomethod,asvaluationsGamebasedonthenegotiations,duetoChina'slackoftransparencyandactiv
3、ecapitalmarketsrelatedbusinesseswithcompletedataisnotaccurateenough,thevaluationisthelackofadequatetheoreticalbasis.Asmallhigh-techcompanyisaprivatelyheldcompanyfoundedin2006,wherethematernalskincareindustrysegmentsbelongtoemergingmarketslikeChinaski
4、ncare.Acompanyinrecentyears,marketingandsalestogrowrapidly,butrelativelypoorprofitability.Acompanyfacingdifficultieswhilecapitalexit,exitexactlyinwhatway,intheendistheliquidationofassetstoexit,orIPOexit,exitormergersandacquisitions,toprotecttheintere
5、stsofshareholders,toachievemaximumbenefitsAcompanyfacesaproblemthatmustbesolved.Thesisdescribesthecurrentstatusofresearchandvaluationtheoryadvancedlevelathomeandabroadfromvaluationtheory,valuationmethods,andvaluationpractices,describestheacquisitionv
6、aluationtheory,valuationmethodsandcomparisonofvaluationandvaluationBujuadjustment.Acompanyinthispaperasacaseanalysisondevelopmentofmaternalandchildcareindustry,characteristicsandprospects,focusingonanalysisofthecompany'scapitalexitApossibilitytocompa
7、reproposedmergerquitthinking,analysisoftheA'sacquiredadvantages,andtheA'sacquiredinternalvaluationsolutions.Secondtheorywithpractice,analyzeAcompany'sadvantagesinproductdevelopmenttechnologies,marketingchannels,managementaspects,namely,thepotentialva
8、lueofnon-financialindicatorsfromkeyfactorsinfluencingAcompanyvaluationobjectivelyreasonableadjustmentofthepastsimplyvaluationanalysisfromafinancialpointofthinkingtochangethedirectionofthetheoreticalandpractical,madeofnon-financialcorecompetitiveadvan
