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ID:32072912
大小:3.10 MB
页数:53页
时间:2019-01-31
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1、浙江工商大学硕士论文APPLICATIONSOFDATAMINⅣGINMOBILEUSERSRECOGNITl0NOFTELECOMABSTRACTAsthedevelopmentofthecommunicationandthepopularityofmobilephones,thecommunicationofourcountryisbecomingmoreandmorecompletive.Thephilosophyofthetelecommunicationhaschangedfromoriginalproduct—centrictocustomer
2、-centric.Thecommunicationtoimprovetheirbusinessbyexpandingthemobilephoneuseshasbeenverydifficult.Currently,themostimportantcarriersforthecommunicationaretoretaincustomers,especiallyhigh-valueusersandavoidcustomerschurning.First,theprojectstudieshowtoidentifyhi曲-valuecustomersoftel
3、ecommunication.Accordingtotheunderstandingabouthigh-valuecustomersofstaffoftelecom,thentheprojectidentifyusiIlgdataminingmethodstodetermineswhichusersshouldhigh-valuecustomersandanalyzesthecharacteristicsofhi_gh—valuecustomersshouldmet.Intheanalysisofhigh-valuecustomers,theproject
4、hassmdiedfromtwoperspectives:thebusinessperspectiveandstatisticalperspective.Finally,theresultsofthetwomethodsaleusedtodeterminetheFinalhigh-valuee1..IStomersIlI浙江工商大学硕士论文Secondly,theprojectstudieshowtoidentifythecustomerswhowillchum.Asthecompetitionoftelecomisbecominginternivecom
5、pletive,noonetelecomcansurehiscustomersnolongerwillnotturntoothercarriers.Therefore,topredictwhichcustomerswillbelostisthefoundationforthecarrierstoretainhiscustomers.BasedOiltheunderstandingofbusiness,theprojectfirsttodefinethechurncustomersandthenusingthealgorithmofdecisiontreet
6、oanalyze.Finally,theprojectcomparestheresultofthealgorithm:C&R,QUEST,C5.0andC5.0basedonboosting,fromwhichtochooseC5.0asthefinalmodelFinally,selectinghigh-valuecustomersfromthecustomerswhowerepredictedhavehighprobabilitytobssastheimportantcustomersfortelecomtoretain.Thentheprojecta
7、nalyzesretentionmeasuresofhigh-valuecustomerswhoarepredictedtobeloss.KEYWORDS:DataMining;High-valueUsers;CustomerIdentification;ChumPrediction;Clustering;DecisionTreeIV浙江工商大学硕士论文目录摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯一IABSTRACT⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..Ⅲ第一章引言⋯⋯⋯
8、⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯。1第一节项目背
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