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ID:32054199
大小:3.08 MB
页数:58页
时间:2019-01-31
《华纳大药厂红100品牌营销策略分析》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、ABSTRACTTheasses’glueproductthemedicineproductasthebloodtonicleadingproductwhichtheconsumercanchoosevoluntarily,hasthehighcognitionbytheconsumer.OverlookingthewholeAsses’glueindustryandmarket,wecarlfindthatitiscomingintotheBrandCompetitionstages.Theconsum
2、erpaysmoreandmoregreatattentiontochoosetheasses’gluebrand.TheBrandEquityisoneofthemostimportantexteriorresourcesandthemostpowerfulcompetitionpositionforacompany.ThosewhopossesscompleteandfamousAsses’glueproductbrandwillachievetheirtarget-consumers(market)
3、andsalesgoalsthroughthepowerfuldistributionsystemandnetworkoftheirownmedicinebrand,finallywinadvantagesinthecompetitivemarket.Thered100brandsisoneofbannersofHunanHuaNaDapharmaceuticalfactoryLimitedcompany,itsproductmainlyisthered100asses’gluepellet,starte
4、dsalinginthemarketsince2004,hadcertainmarketfoundationinHunanmarket,butalongwithcompetition’Saggravating,thesaleofred100producturgentlyawaitedtobreakthroughupwardly,thered100brandpropertyurgentlyawaitedtopromote.So,itisofhighvalueforstudyandoperationalsig
5、nificancetoestablishtheeffectivered100brand,todesignThered100productbrandstrategyadaptingtomeetthemarketdemandandtoimprovethemanagementonBrandCommunicationandBrandProjects.Therefore,theresearchofasses’gluebrandmarketinghasthehighmarketingdisseminationvalu
6、e.ByananalysisonthepresentsituationofAsses’gluemarketandthecompany,theAsses’glueindustryandtheproblemsconfrontedbytheAsses’gluemarketmarketsinthisarticle,andbyuseofmarketingadministration,especiallyrelevanttheoriesonbrandmanagement.Andthroughthequestionna
7、iredesign,themarketsurvey,knowthedifficultywhichinthecompanyred100brandpresentsituationaswellasitsbrandconstructionexistsandinsufficient,aswellasasses’gluemarketexpensecharacteristiccondition;Basedonthis,determinedthetargetmarketofred100,clearaboutthered1
8、00brandlocalizationwiththeunionproductcharacteristic;finally,underthebrandlocalization’Sinstruction,proposedthered100brandmarketingstrategyofcompany.Keyword:Brandmarketing,Asses’gluemarket,Red100原创性声明本人声明,所呈交的学位论文是本
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