华纳大药厂红100品牌营销策略分析

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1、ABSTRACTTheasses’glueproductthemedicineproductasthebloodtonicleadingproductwhichtheconsumercanchoosevoluntarily，hasthehighcognitionbytheconsumer．OverlookingthewholeAsses’glueindustryandmarket，wecarlfindthatitiscomingintotheBrandCompetitionstages．Theconsum

2、erpaysmoreandmoregreatattentiontochoosetheasses’gluebrand．TheBrandEquityisoneofthemostimportantexteriorresourcesandthemostpowerfulcompetitionpositionforacompany．ThosewhopossesscompleteandfamousAsses’glueproductbrandwillachievetheirtarget-consumers(market)

3、andsalesgoalsthroughthepowerfuldistributionsystemandnetworkoftheirownmedicinebrand，finallywinadvantagesinthecompetitivemarket．Thered100brandsisoneofbannersofHunanHuaNaDapharmaceuticalfactoryLimitedcompany，itsproductmainlyisthered100asses’gluepellet，starte

4、dsalinginthemarketsince2004，hadcertainmarketfoundationinHunanmarket，butalongwithcompetition’Saggravating，thesaleofred100producturgentlyawaitedtobreakthroughupwardly，thered100brandpropertyurgentlyawaitedtopromote．So，itisofhighvalueforstudyandoperationalsig

5、nificancetoestablishtheeffectivered100brand，todesignThered100productbrandstrategyadaptingtomeetthemarketdemandandtoimprovethemanagementonBrandCommunicationandBrandProjects．Therefore，theresearchofasses’gluebrandmarketinghasthehighmarketingdisseminationvalu

6、e．ByananalysisonthepresentsituationofAsses’gluemarketandthecompany，theAsses’glueindustryandtheproblemsconfrontedbytheAsses’gluemarketmarketsinthisarticle，andbyuseofmarketingadministration，especiallyrelevanttheoriesonbrandmanagement．Andthroughthequestionna

7、iredesign，themarketsurvey,knowthedifficultywhichinthecompanyred100brandpresentsituationaswellasitsbrandconstructionexistsandinsufficient，aswellasasses’gluemarketexpensecharacteristiccondition；Basedonthis，determinedthetargetmarketofred100，clearaboutthered1

8、00brandlocalizationwiththeunionproductcharacteristic；finally,underthebrandlocalization’Sinstruction，proposedthered100brandmarketingstrategyofcompany．Keyword：Brandmarketing，Asses’gluemarket，Red100原创性声明本人声明，所呈交的学位论文是本