天立独流老醋股份有限公司经营战略分析

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1、一I～ABSTRACTOnthedayofincreasingprosperityanddevelopmentintheconsumermarket,livingstandardsareimproving，particularlyintermsoffood，peoplemoreandmorepayattentiontohealth．Theproductionofvinegarisasanimportantpartofthecondimentindustry,andisalsooneofthecondimentsinthedailylife，asaresul

2、t,itprovidesbroaderdevelopmentofmarketandmoreattractiveprofitspaceforvinegarmanufacturingandproductionenterprises．TianjinTianliDuliuMatureVinegarCo．，LTDhasahistoryof300years，whichisasoneofthreeChinesefamousvinegar(theothersareShanximaturevinegarandZhejiangbalsamicvinegar)．After20y

3、earsofcontinuousdevelopment,thecompanyhasoccupiedmostofthevinegarmarketinNortheastandNorthChina,theproductshavebeenexportedtoJapanandSoutheastAsiancountriesandregions．Today,TianjinTianliDuliuMatureVinegarCo．，LTDisstilltryingtoadapttothemarketeconomy,continuetoseekbetterdevelopment

4、．In2007thedevelopmentandopennessofTianjinBinhaiHi-techIndustrialParkhasbeenincludedintothenationaldevelopmentstrategybythePartyCentralCommitteeandtheStateCouncil，whichbringsararehistoricalopportunityforTi锄iin’Sdevelopment．TianliDuliuMatureVinegarCo．，LTDhowtoseizeopportunities，impr

5、ovetechnology,expandproductionscale，andhasaninvinciblepositioninChinesecondimentindustry,thecompany’Sbusinessdevelopmentstrategyisrequiredin—depthresearch，andfinallywefindagoodlinewiththiscompanytocontinuedevelopment．Basedontheaboveconsiderationsandtheoryofcompetitivestrategyandco

6、rporatecorecompetencetheory,westudiedthebusinessstrategyofTianliDuliuMatureVinegarCo．，LTD．First，throughasystematicreviewoftheoryofcompetitivestrategyandcorporatecorecompetencetheory,pointingoutthatcompetitivestrategydirectlyaffectthefuturedevelopmentofthecompany,andwhetherCOrecomp

7、etitivenessofenterprisesisstrongorweakisoneofthekeyfactorsinthefiercecompetitioninthemarket．Second，theHistoryanddevelopmentstatusofTianliDuliuMatureVinegarCo．，LTDweredescribedandanalyzed，andputsforwardthecompany’Sexistingbusinessrelatedproblems．Third，in-depthanalysisofthebasicadva

8、ntagesandcompetitiveadvantages，th