济南志亨公司发展战略研究

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1、山东大学硕士学位论文AbstractChinaisnowintheintermediatestageoftheModernization&urbanization．Thedemandforelectricitygrowscontinuouslyandsteadilywhichdrivesthepowerequipmentmarketdevelopingrapidly&continuouslyforalongtime．Sincedistributionelectricequipmentmanufacturinghasthelowestentryba

2、rriersamongtheentirepowerequipmentsmarket,theamountofmanufacturersincreasedrapidlyinrecentyearsandthenthecompetitionisfiercerthanever．Theproductivityisbadlysuperfluous．Atpresent,thedistributionpowerequipmentindustrydevelopmenthasbeeninthematurestage．Themarketisinperfectcompet

3、itionstage．Withtheproductsbecomingmature，theproductsofdifferententerprisesaresimilarinperformance&quality．Thecompetitionismainlyfocusingonprice，service，marketing，enterprisescaleandpopularity．Recently,mostofenterprisesareshortoforders．Theprofitisveryloworevenloss．Enterpriseann

4、exationandreorganizationhappenfrequentlywithintheindustry．Mostenterprisesarefacingwiththeproblemsofhowtodevelop．JinanJibianZhihengElectricalEquipmentCo．，Ltd．(hereinafterreferredto弱Zhiheng)whosescaleismoderateinitsindustry,wasestablishedin1995，manufacturingelectricalequipments

5、．Zhihengmanufacturesfourcategoriesofproducts，includingdry-typetransformers，oil—immersedtransformer,box．typesubstationandhigh／low-voltageswitehgear．Inthispaper,PEST,Five-force-model，SWOTandfourquadrantanalysissystemwereusedtoanalyzethemacro—environmental，industryenvironment,ad

6、vantagesanddisadvantages，productportfolioanalysisofZhihengonthebasisofexpoundingstrategicmanagementtheory,andfendoutthestrengths，weaknesses，opportunitiesandthreats，positionintrarlsformerindustry,prospectsofdifferentproducts，distributioncharacteristicsofcustomers．Afterthoseana

7、lysis，thedevelopmentstrategyofZhihengwasputforward：tostopproducingbox-typesubstationandhigh／low-voltageswitchcabinetproducts，tofocusonthecompany’Sadvantagedproductsdry-typetransformersandoil．immersedtransformers，to2山东大学硕士学位论文implementcost-leadershipstrategy,toenhancecustomers

8、atisfactionthroughhighqualityservices，toincreasemarketingeffortstoge