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ID:31976912
大小:7.60 MB
页数:76页
时间:2019-01-29
《基于层次分析法的家电行业品牌评价体系分析》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、万方数据ABSTRACTInJanuary201ItheMinistryofIndustryandInformationTechnologyissued”Guidanceonacceleratingtheconstructionofindependentbrandsofhouseholdappliancesindustry”,whichspecificallyprovidedthemaintaskofbrandbuildingandlanchedthecorrespondingpolicymeasuresfromfurthe
2、renhancingbrandawarenessandimprovingbrandmanagementlevelandotheraspects.AndChinesehomeapplianceenterpriseshavegraduallyrealizedtheimportanceofbrandbuildingforthefuture.Basedonthis,duetothebrandvalueofthepropertyandtheresearchofdomesticbrandevaluationsystems,thepape
3、rfirstestablishedthebrandevaluationsystembasedonAHPintheChinesehomeapplianceindustry.Thispaperhascompletedthefollowingaspects:1,generallyelaboratethebrandvaluebasedonthefinancialangle,themarketangel,theconsumerangle;andstudymanyevaluationsystemwhichhavebeeninternat
4、ionallyrecognized,suchasInterbrand,CEOBrand,WorldBrandLabandothers;systematicallysummarizetheprinciplefeaturesandthecongenitaldefectsofthesesystems.Thisisthebasisforthiswork.2,aftersystematicallystudyingthebrandvalueandevaluationsystem,thepaperhasestablishedthebran
5、devaluationsystembasedonAHPinChinesehomeappliance,andwiththemathematicalmatrixtheory,multivariateregressionstatisticsandothermathematicalknowledge,aswellasMatlab,Excelpivottablesandotherstatisticaldatasoftwaretools,makesurethatthesystemisoperableandpractical.Meanwh
6、ile,thepaperfinallycarriedoutthesecondimprovementsonthemodel:Consideringtheseriousdefaultdata,thedifficultytodefinethequalitativeindicators,usethedummyvariableinterpolationmethodandthefuzzyevaluationmethodtoresolvetheproblemsabove.Andthroughtheinstance,wehaveproved
7、thattheimprovedmodelcanaccuratelyreflecttherealstatusofbrand-building.3,throughthisevaluationsystem,ChinaHouseholdElectricalAppliancesResearchInstitutesuccessfullyhasreleasedthe”2011-2012ChineseTop10BrandListinhomeappliance”,whichhasbeenaffirmedbyMIITleadersandChin
8、eseenterprises.Nationalauthoritiesalsohasadeeperunderstandingforthebrand-buildingofChinesehomeapplianceindustrythroughtheactivity,andhasprovideda
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