欢迎来到天天文库
浏览记录
ID:31956234
大小:2.24 MB
页数:80页
时间:2019-01-29
《广州移动大客户管理的业务流程重组和信息系统规划》由会员上传分享,免费在线阅读,更多相关内容在应用文档-天天文库。
1、西南交通大学硕士研究生学位论文第1II页AbstractWiththedevelopmentofsocializationofinformationandintegrationofglobalization,themanagementbasedonspecializeddivisionsisbecomingtardy.EnterprisesaremoreandmoreincompatiblewitIlmodembusinessenvironmentcharacterizedbycustomer,competitionandchange.
2、Consequently,BusinessProcessReengineering(BPR),acreativemanagement,whichconformstosocialprogressinreality,sticksnolongertoprinciplesoftraditionaldivisions,onthecontrary,it’SthoroughlychangedthecurrentbusinessprocessandrestructuredtheorganizationsSOastoachieveprominentimp
3、rovementinCOSt,quality,serviceandefficiencywhicharecrucialelementsforassessmentofenterprise。Ssuccess.Inordertostrengthenmarketcompetitivepower,themarketstructureofChinatelecommunicationindustryhasbeendividedinto“5+1”.Withtheintroductionofcompetition,themonopolyfortelecom
4、municationenterpriseshasbeenbroken,thatis,theenterpriseshavetocompeteinmarketeconomy.Howtopreventpurepricewarfromattainingconsiderablecompetitiveadvantagesinthekeenmarketcompetitionenvironment?TheonlyanswerisBPRforkeyaccountmanagement.ThenhowtoformulateBPRforkeyaccountma
5、nagementinordertomakekeyaccountmanagementreallybecometheadvantagesofvariancecompetitionstrategiesandenhancetheoverallcompetitioncapacityofenterprises,thetheoreticalcircleisshortofasetofeffectualpracticaloperationmethod.AsanemployeeinKeyAccountServiceSectionofGuangdongMob
6、ileCommunicationCo.,Ltd.,GuangzhouBranch,IadvancethatBusinessProcessReengineering(BPR)withtheprocessasthecoreandtheclientsastheguideCanthoroughlysolvetheproblemsofkeyclientadministrationforGuangzhouMobilebasingontheinvestigationandstudyandanalysisofthepresentofkeyaccount
7、managementforGuangzhouMobilebyintroducingBPRideasandusingrelatedtheories.Inaccordancewithoperationcharacteristicsandkeyaccountsfeaturesintelecommunicationindustry,thisthesisbringsforththenewideaof“six—stepprocessmethod”(firststep:sub—dividingofkeyclients;secondstep:indiv
8、iduationclientdemandanalysis;thirdstep:drawingupprogramofindividuationclientdemand;西南交通大学硕士研究生学位论文第1v页f
此文档下载收益归作者所有