产品族架构与竞争优势的关联影响分析

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1、目录第一章绪论.........................................................................................................11.1研究背景和意义......................................................................................11.2本文研究的主要内容和方法.........................

2、.........................................11.2.1本文研究的主要内容...................................................................11.2.2本文研究的主要方法...................................................................2第二章相关理论及研究综述................................

3、.............................................42.1产品族架构..............................................................................................42.1.1产品族的基本概念.......................................................................42.1.2产品族架构的基础理论.

4、..............................................................62.2竞争优势..................................................................................................82.2.1企业竞争优势的基础理论...........................................................82.2.2

5、产品族与竞争优势的相关研究.................................................10第三章产品族架构及影响因素.......................................................................123.1产品族架构的开发过程.......................................................................123.1.1产品族架构的层次.

6、....................................................................123.1.2产品平台架构.............................................................................133.1.3产品线架构................................................................................

7、.143.1.4定制产品架构.............................................................................163.2产品族架构的影响因素.......................................................................173.2.1产品族架构与市场..........................................................

8、...........173.2.2产品族架构与供应链.................................................................183.2.3产品族架构与企业技术能力.....................................................193.2.4产品族架构与企业制造能力.....................................................20第四章产品族架构与竞争优