清凉一夏饮品店营销策划范

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1、我创业学校：合肥经济技术职业学院论文名称：清凉一夏饮品店营销策划书清凉一夏饮品店营销策划书目录目录……………………………………………………………………………………一、前言··························································3二、关键词························································3三、产品分析··················································

2、····4四、市场分析······················································4⑴目标市场分析····················································4⑵市场需求分析····················································4⑶竞争状况分析····················································5五、STP分析·········

3、··············································5⑴市场细分（segmentation）··········································5⑵目标市场（targeting）·············································5⑶市场定位（position）··············································6六、SWOT分析·····················

4、··································6⑴优势（S）·························································6⑵劣势（W）·························································6⑶机会（O）·························································6⑷威胁（T）·····························

5、····························7七、4Ps分析························································7⑴产品（Product）···················································7⑵价格(Price)····················································7⑶分销（Place）································

6、·····················8⑷促销(Promotion)·················································8八、选址分析·······················································8⑴道路交通状况分析·················································8⑵人流量分析·················································

7、······9⑶选址图···························································9九、投资的经营损益分析·············································9⑴新店的投资预估···················································9⑵运营阶段的成本···················································10⑶每日经营财务预算····

8、·············································10⑷收入预算·························································10十、风险预算及分析··············································