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时间:2018-07-19
《清凉一夏饮品店营销策划书范文》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、我创业学校:合肥经济技术职业学院论文名称:清凉一夏饮品店营销策划书16清凉一夏饮品店营销策划书目录目录……………………………………………………………………………………一、前言··························································3二、关键词························································3三、产品分析······················································4四、市场分析·····
2、·················································4⑴目标市场分析····················································4⑵市场需求分析····················································4⑶竞争状况分析····················································5五、STP分析···········································
3、············5⑴市场细分(segmentation)··········································5⑵目标市场(targeting)·············································5⑶市场定位(position)··············································6六、SWOT分析·······················································6⑴优势(S)16·········
4、················································6⑵劣势(W)·························································6⑶机会(O)·························································6⑷威胁(T)·························································7七、4Ps分析································
5、························7⑴产品(Product)···················································7⑵价格(Price)····················································7⑶分销(Place)·····················································8⑷促销(Promotion)·················································8
6、八、选址分析·······················································8⑴道路交通状况分析·················································8⑵人流量分析·······················································9⑶选址图···························································9九、投资的经营损益分析······················
7、·······················9⑴新店的投资预估···················································9⑵16运营阶段的成本···················································10⑶每日经营财务预算·················································10⑷收入预算·························································10十、风险预算及分析
8、········································
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