清凉一夏饮品店营销策划书

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1、我创业学校：合肥经济技术职业学院论文名称：清凉一夏饮品店营销策划书专业：09营销与策划姓名：许磊学号：0913026指导老师：杨志仁日期：2011.05.1115清凉一夏饮品店营销策划书目录目录……………………………………………………………………………………一、前言··························································3二、关键词·······················································

2、·3三、产品分析······················································4四、市场分析······················································4⑴目标市场分析····················································4⑵市场需求分析····················································4⑶竞争状况分析·

3、···················································5五、STP分析·······················································5⑴市场细分（segmentation）··········································5⑵目标市场（targeting）·············································5⑶市场定位（positio

4、n）··············································6六、SWOT分析·······················································6⑴优势（S）15·························································6⑵劣势（W）·························································6⑶机会（O）···

5、······················································6⑷威胁（T）·························································7七、4Ps分析························································7⑴产品（Product）···················································7⑵价格(P

6、rice)····················································7⑶分销（Place）·····················································8⑷促销(Promotion)·················································8八、选址分析·······················································8⑴道路交

7、通状况分析·················································8⑵人流量分析·······················································9⑶选址图···························································9九、投资的经营损益分析·············································9⑴新店的投资预估······

8、·············································9⑵15运营阶段的成本···················································10⑶每日经营财务预算·················································10⑷收入预算·························································10十、风