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ID:27579331
大小:3.47 MB
页数:39页
时间:2018-12-01
《国际一流汽车厂家介绍系列大众汽车的介绍》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、StefanJacobyPresidentandCEOVolkswagenGroupofAmerica“Realistisch”“GetReal”TheWorld’sMostInnovativeHigh-VolumeBrand5PillarStrategyProductsCCVIDEO5PillarStrategyProductsBrandPositioningDasAuto.BrandEssenseVIDEOQualityImprovementsbyCalendarYear2004-2008Source:FPQPrognosis,K-GQS-8/2
2、Complaints/Vehicleafter12MonthOwnership1.391.220.980.83(YTD)Problems/100Vehicles0.8012%20%15%20042005200620072008Fcst.TheBestResidualValueModelinSegmentRabbitJettaEosTheBestOverallBrand5PillarStrategyProductsBrandPositioningDealerNetwork5PillarStrategyProductsBrandPositioningDe
3、alerNetworkVWoA5PillarStrategyProductsBrandPositioningDealerNetworkVWoALocalProductionMarkBarnesChiefOperatingOfficer,VWBrandToscanBennettVicePresidentProductTimEllisVicePresidentMarketing
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