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ID:27227699
大小:1.42 MB
页数:86页
时间:2018-12-02
《飞利浦影像设备在西北基础医疗市场的营销策略分析》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、摘要StudyonthemarketingstrategyofPhilipsimagingequipmentinthenorthwestofbasicmedicalmarketAbstractAlongwiththepolicyreformhasbeentitledtotheruralbasicmedicalinourcounty,reformofruralmedicalinstitutionsarecarriedoutquietly.Theoldequipmentrenewalandtheintroduc
2、tionofadvancedequipmentwillincreasethedemandformedicalequipmentinthebasicmedicalmarket.Buttheparticularityofthebasicmedicalmarket,makemanyequipmentproductionandsaleshangback.Basicmedicallevelislimitedandtheyhavesofewdoctorsofexperienceintheoperation.County
3、levelmedicalunitshaveveryweakpurchasingability,theycannotpayfortheexpensiveequipment.Medicalunitsexistingsitesarealsoverydifficulttomaketheequipmentoperationnormal.Theseseriesofproblemsmakesuchasouragentscannotbeexpandedsalesbasedonmedicalmarketinaccordanc
4、ewiththeregularsalesstrategy.Firstly,thispaperintroducesthebackgroundandsignificanceofthistopic,putforwardthemaincontentsandmethodsoftheresearch..Thereviewoftheresearchonmedicalequipmentmarketsituationathomelandandabroad,andintroducestherelatedtheoryofmark
5、etingbriefly.Secondly,theanalysisofthesituationofChinabasicmedicalmarket,introducedthedevelopmentofdomesticbasicmedicalcareinrecentyears,anditfocusesonthebasisofmedicalinnorthwestareaespeciallycountyhospitalinNorthwestChinaareanalyzed.Thethird,fromtheknown
6、dateandsalesstafftocollectinthenorthwestareaanddateanalysis,Tounderstandthestatusofmedicalequipmentbasedonmedicalmarketofnorthwestareanowadays,andtheprocurementrequirementsofcounty-levelhospitalsinNorthwestChinaandII摘要purchasingpowerareanalyzedindetail.The
7、fourth,thebasicsituationoftrustinvestmentLimitedbyShareLtdwereintroduced,andthecompany'sexistingmarketingstrategyanditsexistingproblemswereanalyzed,soastoformulatethestrategicdeploymentoftrustcompaniestoenterthenorthwesternmarket.Thefifth,emphaticallyintro
8、ducesthetrustcompanyinthenorthwestofbasicmedicalmarketaseriesofmarketingstrategy,andtodevelopmeasurestoensurethesmoothimplementationofmarketingstrategy.Theconclusioniscarriesonthewholesummarytothisarticle.Wef
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