飞利浦影像设备在西北基础医疗市场的营销策略分析

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1、摘要StudyonthemarketingstrategyofPhilipsimagingequipmentinthenorthwestofbasicmedicalmarketAbstractAlongwiththepolicyreformhasbeentitledtotheruralbasicmedicalinourcounty,reformofruralmedicalinstitutionsarecarriedoutquietly.Theoldequipmentrenewalandtheintroduc

2、tionofadvancedequipmentwillincreasethedemandformedicalequipmentinthebasicmedicalmarket.Buttheparticularityofthebasicmedicalmarket,makemanyequipmentproductionandsaleshangback.Basicmedicallevelislimitedandtheyhavesofewdoctorsofexperienceintheoperation.County

3、levelmedicalunitshaveveryweakpurchasingability，theycannotpayfortheexpensiveequipment.Medicalunitsexistingsitesarealsoverydifficulttomaketheequipmentoperationnormal.Theseseriesofproblemsmakesuchasouragentscannotbeexpandedsalesbasedonmedicalmarketinaccordanc

4、ewiththeregularsalesstrategy.Firstly，thispaperintroducesthebackgroundandsignificanceofthistopic，putforwardthemaincontentsandmethodsoftheresearch..Thereviewoftheresearchonmedicalequipmentmarketsituationathomelandandabroad,andintroducestherelatedtheoryofmark

5、etingbriefly.Secondly,theanalysisofthesituationofChinabasicmedicalmarket,introducedthedevelopmentofdomesticbasicmedicalcareinrecentyears,anditfocusesonthebasisofmedicalinnorthwestareaespeciallycountyhospitalinNorthwestChinaareanalyzed.Thethird,fromtheknown

6、dateandsalesstafftocollectinthenorthwestareaanddateanalysis,Tounderstandthestatusofmedicalequipmentbasedonmedicalmarketofnorthwestareanowadays,andtheprocurementrequirementsofcounty-levelhospitalsinNorthwestChinaandII摘要purchasingpowerareanalyzedindetail.The

7、fourth,thebasicsituationoftrustinvestmentLimitedbyShareLtdwereintroduced,andthecompany'sexistingmarketingstrategyanditsexistingproblemswereanalyzed,soastoformulatethestrategicdeploymentoftrustcompaniestoenterthenorthwesternmarket.Thefifth,emphaticallyintro

8、ducesthetrustcompanyinthenorthwestofbasicmedicalmarketaseriesofmarketingstrategy,andtodevelopmeasurestoensurethesmoothimplementationofmarketingstrategy.Theconclusioniscarriesonthewholesummarytothisarticle.Wef