哈尔滨重型机器有限公司发展战略研究

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1、哈尔滨工业大学高级管理人员工商管理硕士学位论文AbstractWiththerapiddevelopmentofChina'snationaleconomy,heavymachineryushersinthenewdevelopmentopportunitiesasanimportantpartoftheequipmentmanufacturingindustry,whilefacingincreasinglyfiercecompetitionintheindustry.Bulkmachineryindustryh

2、asbeenaffectedbythemacroeconomicsituation.Themarketdemanddeclinesyearbyyear.Thereisatrendtowardsthedevelopmentoflarge-scaleintelligentmodels.HarbinHeavyMachineCompanyLtd.isthefirstdomesticproductionofbulkmaterialhandlingmachinerymanufacturingenterprises.Howtoa

3、dapttomarketchangesandtoensurethesteadyandfastdevelopmentinthecomplicatedandchangefulandincreasinglyfiercemarketcompetitionistheproblemwhichshouldbethoughtdeeplyforHarbinHeavyMachineCompanyLtd..Thetoppriorityofoperationandmanagementforthecompanyistodevelopscie

4、ntificandrationalbusinessdevelopmentstrategies.Combiningthecompany'sexternalmacroenvironment,internaldevelopmentconditions,theadvantagesanddisadvantagesintermsofbulkmachinerymanufacturingandtheopportunitiesandchallengeswasanalyzedwiththeSWOTanalysismethodfromt

5、heperspectiveofcorporatestrategicmanagementtheory.Themanagement,operationsituationandexistingproblemsforthecompanywasstudieddeeplythroughthecompetitivenessanalysisofbulkmachineryindustry.Onthisbasis,themanagementanddevelopmentstrategicobjectivesinthefuture5~8y

6、earswasworkedoutbyusingtechnologyinnovationmanagement,humanresourcesmanagementandotherrelatedtheories.Thedifferentiatedcompetitivestrategyandtheoverallcostleadershipstrategyinviewofmarketsegmentswasdetermined.Forthemainproblemsexistinginenterprisemanagement,th

7、esafeguardmeasuresoftheimplementationofenterprisedevelopmentstrategieswasproposed.Thesemeasureslaidasolidfoundationforthecompanytomaintaintheexistingcompetitiveadvantages,toclearthestrategicdirection,tospeedupthepaceofenterpriseinnovation,to-II-哈尔滨工业大学高级管理人员工商

8、管理硕士学位论文rapidlyimprovethecorecompetitiveness,andtomaketheenterprisestrongerandbigger.Keywords:corporatedevelopmentstrategy,SWOTanalysis,Heavybulkmachinery-III-哈尔滨工业大学高级管理人员工商管理硕士学位