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1、I.IntroductionWiththedevelopmentofmodernsociety,manycountriesallaroundtheworldcommunicatewitheachothermoreandmoreinculture,politicsandeconomy.Asanimportantfigureofspeech,euphemismexistsinalllanguagesanditssocialfunctionsarealsobroadening.Euphemismisakindofcommonlinguisticphenomenonwhiche
2、xistsrelativelytodirectspeech.Withregardtothestudyofeuphemism,itislimitedtotherangeinrelatedtotaboo.Infact,euphemismtakesshapewiththeinteractionorinfluenceofspeechsituationstoexpressamentalneedofthecommunicativesubjectsandspeakerswhouseit.Inourdailylifeandeveninthecross-culturalinteracti
3、on,itisoftenthecasethatsomepeoplehavetotellharsh,blunt,unpleasantoroffensivethingstoothers,buttheytrytoavoidmentioningthemdirectlyforfearofhurtingothers’feelingsandusebetter-soundingexpressions,the“gildedwords”,whichisthebestwayforustoexchangewithotherswhensomesensitivetopicsareconcerned
4、.Althoughpeopleineverycountryalluseeuphemismtodeliberatelyavoidmentioningsomethingharshorbluntforfearofhurtingothers’feelings,theuseofeuphemismisrathercomplex,forthecircumstancesandconditionsunderwhicheuphemismshouldbeuseddifferfrompersontoperson,fromprofessiontoprofession,fromplacetopla
5、ce.Itwouldseemthattheurgetospeakeuphemisticallyisauniversaltrait,varyinginscopeandmotivewithdifferentindividualsindifferentcircumstances.Ifitismisused,itwillcausemisunderstandingandanegativeeffect.Euphemismisnotonlyaphenomenonofsociallanguages,butalsoaphenomenonofculture.Ithasbeendeeplyr
6、ootedinallaspectsofoursociallifeandmakeslanguagesinflux.Euphemismreflectsvariousculturalvaluesindifferentcountries.Hence,inordertointeractwellintheinternationalsituation,weshouldnotonlyknowculturalvaluesofeuphemisminourowncountry,butalsopaymoreattentiontoculturalvaluesofeuphemisminotherc
7、ountries.II.EuphemisminChinaandEnglish-speakingcountriesEuphemismisacommonphenomenoninEnglishandChineselanguageswithsimilarpsychologicalbasisandscopeofapplication.Anditreflectsthedifferenceinitsorigin,valuesandtraditionalcustoms.Onlybyfamiliarizingourselveswithmoreabouteu
