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时间:2018-11-14
《北京联通营销策划方案,xx年》由会员上传分享,免费在线阅读,更多相关内容在应用文档-天天文库。
1、自从人类进入商品经济社会以来,贸易即已成为人们日常活动的主要部分,并成为一国经济增长的主动力。国际分工的深化、大量国际统一标准规则的建立北京联通营销策划方案,XX年 篇一:联通营销策划书 中国联通校园先锋卡营销策划书 中国联通校园先锋卡营销策划书 目录 前言·····················································2 一、 二、市场调查·················································2市场环境分析······
2、·······································3 (一)宏观市场分析··········································3 (二)校园市场分析··········································3随着信息化和全球化的发展,国家及地区之间的贸易也已成为拉动一国经济的三驾马车之一,甚至是三驾马车之首,奥巴马政府成立之日起自从人类进入商品经济社会以来,贸易即已成为人们日常活动的主要部分,并成为一国经济增长的主动力。国际分工的深
3、化、大量国际统一标准规则的建立 中国联通校园先锋卡营销策划书 (三)校园竞争手机卡分析····································4 (四)校园先锋卡自身竞争力··································5 (五)消费群体分析···············································6 三、SWOT分析················································7 (一)优势·····
4、············································7 (二)劣势··················································8随着信息化和全球化的发展,国家及地区之间的贸易也已成为拉动一国经济的三驾马车之一,甚至是三驾马车之首,奥巴马政府成立之日起自从人类进入商品经济社会以来,贸易即已成为人们日常活动的主要部分,并成为一国经济增长的主动力。国际分工的深化、大量国际统一标准规则的建立 (三)机会·······················
5、··························8 (四)威胁···········································(来自:小龙文档网:北京联通营销策划方案,XX年)······9 四、营销战略及分析··········································10 (一)宣传策略············································11 (二)分销策略··································
6、··········11 (三)促销策略············································11 (四)价格策略············································12 五、随着信息化和全球化的发展,国家及地区之间的贸易也已成为拉动一国经济的三驾马车之一,甚至是三驾马车之首,奥巴马政府成立之日起自从人类进入商品经济社会以来,贸易即已成为人们日常活动的主要部分,并成为一国经济增长的主动力。国际分工的深化、大量国际统一标准规则的建立销售管理方案·
7、···········································13 (一)第一环节:销售短期计划······························13 (二)第二环节:销售环节的管理和控制·······················13 六、 七、市场预算················································14团队建设················································15 (一)团队框
8、架·············································15 (二)团队分工·············································16 (三)团队要求············································16随着信息化和全
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