北京联通营销策划方案,xx年

《北京联通营销策划方案,xx年》由会员上传分享，免费在线阅读，更多相关内容在应用文档-天天文库。

1、自从人类进入商品经济社会以来，贸易即已成为人们日常活动的主要部分，并成为一国经济增长的主动力。国际分工的深化、大量国际统一标准规则的建立北京联通营销策划方案,XX年　　篇一：联通营销策划书　　中国联通校园先锋卡营销策划书　　中国联通校园先锋卡营销策划书　　目录　　前言·····················································2　　一、　　二、市场调查·················································2市场环境分析······

2、·······································3　　（一）宏观市场分析··········································3　　（二）校园市场分析··········································3随着信息化和全球化的发展，国家及地区之间的贸易也已成为拉动一国经济的三驾马车之一，甚至是三驾马车之首，奥巴马政府成立之日起自从人类进入商品经济社会以来，贸易即已成为人们日常活动的主要部分，并成为一国经济增长的主动力。国际分工的深

3、化、大量国际统一标准规则的建立　　中国联通校园先锋卡营销策划书　　（三）校园竞争手机卡分析····································4　　（四）校园先锋卡自身竞争力··································5　　（五）消费群体分析···············································6　　三、SWOT分析················································7　　（一）优势·····

4、············································7　　（二）劣势··················································8随着信息化和全球化的发展，国家及地区之间的贸易也已成为拉动一国经济的三驾马车之一，甚至是三驾马车之首，奥巴马政府成立之日起自从人类进入商品经济社会以来，贸易即已成为人们日常活动的主要部分，并成为一国经济增长的主动力。国际分工的深化、大量国际统一标准规则的建立　　（三）机会·······················

5、··························8　　（四）威胁···········································(来自:小龙文档网:北京联通营销策划方案,XX年)······9　　四、营销战略及分析··········································10　　（一）宣传策略············································11　　（二）分销策略··································

6、··········11　　（三）促销策略············································11　　（四）价格策略············································12　　五、随着信息化和全球化的发展，国家及地区之间的贸易也已成为拉动一国经济的三驾马车之一，甚至是三驾马车之首，奥巴马政府成立之日起自从人类进入商品经济社会以来，贸易即已成为人们日常活动的主要部分，并成为一国经济增长的主动力。国际分工的深化、大量国际统一标准规则的建立销售管理方案·

7、···········································13　　（一）第一环节：销售短期计划······························13　　（二）第二环节：销售环节的管理和控制·······················13　　六、　　七、市场预算················································14团队建设················································15　　（一）团队框

8、架·············································15　　（二）团队分工·············································16　　（三）团队要求············································16随着信息化和全