The price war between the China Mobile and China Unicom 微观经济学英语论文

The price war between the China Mobile and China Unicom 微观经济学英语论文

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时间:2017-07-12

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1、ThepricewarbetweentheChinaMobileandChinaUnicomWhenwegraduatedfromhighschool,ourparentswouldbuyamobilephoneforus,becausewithamobilephone,it’smucheasierforustocommunicatewithourparents,andwecanstrengththelinkswithourparents,parentscanalsoknowthatwearewellintheuniversity.But,whycanthathapp

2、en?Thereisanindustrythatcalledmobilecommunicationindustrywhichmakesourdailylifemoreconvenientthanbefore.Intheageoftheinformationexplosion,themobilecommunicationindustrydevelopsveryfast.Andthemarketisdividedintotwomainparts,oneisChinaMobile,andtheotherisChinaUnicom.Fromthetable,wecanclea

3、rlyseethat,ChinaMobilehas670millionsusersin2012whichare70%ofthetotalusers;ChinaUnicomismuchlessthanChinaMobile.Itonlyhas30%ofthetotalusers.Butastimegoeson,wecanalsoconcludethatChinaUnicomdevelopfasterthanChinaMobil.BecausethemarketsshareoftheChinaMobileisdecreasingbutforChinaUnicomitisi

4、ncreasing.Nowweknowthatthecompetitionbetweenthetwocompaniesisveryfierce.Bothofthecompanywantstoattachmorecustomers,sotheyreducethepriceofthecallsasmuchastheycould,andtheyalsointroducingmanynewpackages.Intheinternet,wecanseethattherearemanypackagesthatwecanchoosefrom.Wecancomparethemonth

5、einternet,andthenchooseapackagewhichisthemostsuitablepackageforus.Forusstudents,wealsochoseapackage.Becausewiththepackagewecannotonlyhave1000minutestocallourfriends,butwecanalsoget250hoursfreetosurftheinternet.Itisgoodforustosavealotofmoney.Wearethebeneficialofthecompetition.Abovethesew

6、ecaneasilyconcludethatthemarketofthemobilecommunicationisoligopoly.Definitionoftheoligopolyisthatamarketstructureinwhichonlyafewsellersoffersimilaroridenticalproducts.Moreexactly,it’scalledduopoly.Fromthebook,wehavelearnedthatinthissituationthebestwayforthecompanytomakebiggestprofitisto

7、letthegroupofthefirmsactinginunison.Becauseitcanhelpthemmakethebestdecisionandhelpthemgetthebiggestprofit.ButChinaMobileandChinaUnicomdon’tdothat.Nowletusanalyzethereasonsofwhytheywanttobeinthepricewar?First,currentlythereexistsahugeprofitspaceinthemobilecommunicationindustry,t

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