毕业论文外文翻译-营销策略业务

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1、营销策略业务英文文献及翻译1IntroductionMarketingcontinuestobeamysterytothosewhocreateitandtothosewhosponsorit.Often,theadthatgeneratesrecord-breakingvolumeforaretailstoreonemonthisrepeatedthefollowingmonthandbombs.AcampaigndesignedbythebestMadisonAvenueadagencymayelicitmediocreresponse.Thesameitems

2、ellslikehotcakesaftera30-wordclassifiedad,withabominablegrammar,appearsonpage35ofanall-advertisingshoppertossedonthefrontstoopsofhomesduringarainstorm!Themysteryeludessolutionbutdemandsattention.Thesuccessofanenterpriseanddevelopmentofenterprisesdependstoalargeextentonwhetherornottheyh

3、aveadvanced,meettheneedsoftheenterprisemarketingstrategy.ForMarketingisthedefinition,Thewell-knownAmericanscholarPhilipsmarketingofthecoremarketingconceptofthefollowingdescription:"Marketingisindividualsorgroupstocreate,provideandexchangewithothervaluableproducts,tosatisfytheirownneeds

4、anddesiresofasocialactivitiesandmanagementprocess."Inthecoreconceptcontainsanumberofelements:needs,desiresandneeds;Productsorprovide;Valueandsatisfaction;exchangeandtransactions;andnetworking;market;Marketingandsaleswereaseriesofconcept.Thisarticleisdevotedtotheideathatyourmarketingres

5、ultscanbeimprovedthroughabetterUnderstandingofyourcustomers.Thisapproachusuallyisreferredtoasthemarketingconcept. Puttingthecustomerfirstisprobablythemostpopularphraseusedbyfirmsrangingfromgiantconglomeratestothecornerbarbershop,butthesloganzingisoftenjustlipservice.Thebusinesscontinue

6、stooperateundertheclassicapproach--"Comebuythisgreatproduct，ifyoudedicateyouractivitiesexclusivelytosolvingyourcustomer'sproblems.Thequalityofservices,andenterprisestocultivatecustomerssatisfactionandloyalty,andcancreateenterprisevalue.Anymarketingprogramhasabetterchanceofbeingproducti

7、veifitistimed,designedandwrittentosolveaproblemforpotentialcustomersandiscarriedoutinawaythatthecustomerunderstandsandtrusts.Thepagesthatfollowwillpresentthemarketingconceptofputtingthecustomerfirst.Marketingisaverycomplexsubject;itdealswithallthestepsbetweendeterminingcustomerneedsa