The Features of English Advertisement Language25

《The Features of English Advertisement Language25》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、TheFeaturesofEnglishAdvertisementLanguage摘要随着我国进入WTO，对外经济交往迅速加深与扩大，英语广告已逐渐发展成为企业促进出口销售，开拓海外市场的一个主要手段。如何恰如其分地运用和理解英语广告语言以实现广告的目的，已是摆在进出口商﹑广告人员及广大消费者面前的一个现实问题。如果广告的写作者只是简单的把国内成功的广告翻译成英文，往往不会成功。广告英语作为一种应用语言，因其所具有的特殊效用，已逐渐从普通英语中独立出来而发展成非规范化的专用语言，用词造句与普通英语也有着许多差异，并随着广告的发展，科技的进步及社会的变更而变化。本文旨在通过对英

2、语广告的语言分析总结出广告英语在词汇﹑句法﹑修辞上的语言特点。本文的结论均来自于对大量广告实例的分析。本文着重从广告英语的词法（选择常用词、模拟生造词、运用动感词和复合词）、修辞（比喻、拟人、对偶、排比、押韵）等方面来探讨广告英语的语言特点。关键词：英语广告；广告；词法；修辞19AbstractWiththerapiddevelopmentofworldeconomy,advertising,asaprimarycomponentofamarketingmixandthefreeenterprisesystem,isshowingitsenthusiasticenergyan

3、ditspersuadingpower.Everyproducerandentrepreneurwantstofullytakeadvantageofthispowerfulmeanstopublicizeandeventuallysellhisorherproducts.Asaresult,ithaspenetratedintomanyaspectsofourlivesandinfluencedthespeedofeconomicdevelopmentandeveryonelivingandworkinginthissociety.AlongwithChina’sentry

4、intotheWTOandmorebusinessesgoinginternational,Englishadvertisementhasgraduallybecomeamajortoolforenterprisestopromoteexportationsandtodevelopforeignmarkets.HowtoproperlyunderstandandutilizeEnglishadvertisinglanguageinordertorealizethegoalofadvertisinghasbecomeapracticalchallengeforimporting

5、andexportingmerchants,advertisingpersonnelandalltheconsumers.ThisdissertationmainlyfocusesonthefeaturesofEnglishadvertisinglanguage.Withtheanalysis,theauthorhopesthatreaderscanhaveageneralunderstandingofthesignificanceofthewordsusedinEnglishadvertisement,sentencestructureandrhetoriccharacte

6、risticsofit.Keywords：Englishadvertisement；advertisement；syntactic；rhetoric19Contents中文摘要Abstract1Introduction......................................................................................................................11.1DefinitionofAdvertisement...................................

7、........................................................11.2AdvertisingElements.....................................................................................................11.2.1Headline............................................................