《战略管理》复习

《《战略管理》复习》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。

1、----------专业最好文档，专业为你服务，急你所急，供你所需-------------文档下载最佳的地方《战略管理》复习一、判断1.Thetermsstrategicmanagementandstrategyimplementationaresynonymous.2.Strategicmanagementprovidesacooperative,integratedandenthusiasticapproachtotacklingproblemsandopportunities,accord

2、ingtoGreenley.3.Ifanorganizationchoosestohavebothamissionandavision,themissionstatementshouldbeestablishedfirst,asmissionidentifieswhereweareandvisionwouldindicatewherewewanttogo.4.Aneffectivemissionstatementcanbeviewedtoexhibit12characteristicsorcomp

3、onents.5.Todevelopanexhaustivelistofeverypossiblefactorthatcouldinfluencethebusinessistheaimofexternalaudit.6.Forwardintegrationisusedbyfirmstogaincontrolorownershipofsuppliers.7.Leverageratiosmeasureafirm’sabilitytomeetmaturingshort-termobligations.8

4、.InternalFactorEvaluationMatrixisasummarystepwhenconductinganinternalstrategic-managementaudit.9.Objectivesprovidedirectionandallowfororganizationalsynergy.10.Gainingownershiporincreasedcontroloverdistributorsorretailersiscalledbackwardintegrationstra

5、tegy.11.Stage2inthestrategy-formulationframeworkinvolvesasingletechnique,theQuantitativeStrategicPlanningMatrix.12.TheIEMatrixcanbedividedintothreemajorregionsthathavedifferentstrategyimplications:growandbuild,holdandmaintainandharvestordivest.13.Itis

6、alwayseasiertosayyouaregoingtodosomething(strategyformulation)thantoactuallydoit(strategyimplementation).14.Conflictofanykindisavoidableinorganizations.15.Lessthan2percentofstrategiesformulatedaresuccessfullyimplemented.16.Themostcommonbasesforsegment

7、ingmarketsaregeographicanddemographic.17.Toomuchemphasisonevaluatingstrategiesmaybeexpensiveandcounterproductive.18.Takingcorrectiveactionsdoesnotnecessarilymeanthatexistingstrategieswillbeabandoned,oreventhatnewstrategiesmustbeformulated.二、单选1.Whatca

8、nbedefinedastheartandscienceofformulating,implementingandevaluatingcross-functionaldecisionsthatenableanorganizationtoachieveitsobjectives?a.Strategyformulationb.Strategyevaluationc.Strategyimplementationd.Strategicmanagement----------专业最好文档，专