战略管理 复习重点

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1、----------专业最好文档，专业为你服务，急你所急，供你所需-------------文档下载最佳的地方战略管理复习作业Chapter1一，Definitions（名词解释）•StrategicCompetitivenessØWhenafirmsuccessfullyformulatesandimplementsavalue-creatingstrategy•SustainableCompetitiveAdvantageØWhencompetitorsareunabletoduplicateacompany’svalue-creatingstrategy•StrategicManagem

2、entProcessØThefullsetofcommitments,decisions,andactionsrequiredforafirmtoachievestrategiccompetitivenessandearnabove-averagereturns•RiskØAninvestor’suncertaintyabouttheeconomicgainsorlossesthatwillresultfromaparticularinvestment•AverageReturnsØReturnsequaltothoseaninvestorexpectstoearnfromotherinves

3、tmentswithasimilaramountofrisk•Above-averageReturnsØReturnsinexcessofwhataninvestorexpectstoearnfromotherinvestmentswithasimilaramountofrisk·CoreCompetencies（核心竞争力）•Whenthefourkeycriteriaofresourcesandcapabilitiesaremet,theybecomecorecompetencies•Corecompetenciesserveasasourceofcompetitiveadvantage•

4、Managerialcompetenciesareespeciallyimportant·StrategicIntent•Internallyfocused•Theleveragingofafirm’sresources,capabilitiesandcorecompetenciestoaccomplishthefirm’sgoals•Existswhenallemployeesandlevelsofafirmarecommittedtothepursuitofaspecific,significantperformancecriterion·StrategicMission（战略使命）•Ex

5、ternallyfocused•Astatementofafirm’suniquepurposeandthescopeofitsoperationsinproductandmarkettermsØEstablishesafirm’sindividualityandisinspiringandrelevanttoallstakeholders----------专业最好文档，专业为你服务，急你所急，供你所需-------------文档下载最佳的地方----------专业最好文档，专业为你服务，急你所急，供你所需-------------文档下载最佳的地方ØProvidesgeneraldes

6、criptionsofthefirm’sintendedproductsanditsmarkets·Stakeholders（利益相关者）•Individualsandgroupswhocanaffect,andareaffectedby,thestrategicoutcomesachievedandwhohaveenforceableclaimsonafirm’sperformance•Claimsareenforcedbythestakeholder’sabilitytowithholdessentialparticipation二，shortanswer(简答)1．CurrentComp

7、etitiveLandscape(竞争格局的描述)•APerilousBusinessWorldØInvestmentsrequiredtocompeteonaglobalscaleareenormousØConsequencesoffailurearesevere•ImportantElementsofSuccessØDevelopingstrategyØImplementingstrategy