Cultural Differences In English-Chinese Advertisement Translation 英汉广告翻译中的文化差异

《Cultural Differences In English-Chinese Advertisement Translation 英汉广告翻译中的文化差异》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、英汉广告翻译中的文化差异ContentsAbstractI.Introduction..……………………………………………………1II.TheRelationshipBetweenCultureandAdvertisingLanguage….1A.LanguageandCulture……………………………………………1B.AdvertisementandCulture……………………………………….2C.AdvertisementLanguageandCulture…………………………….2III.Culture-SpecificinAdv

2、ertisementTranslation…………………..2A.Differencesinrelatedculturalbackground…………………........3B.Differencesinculturalvalue...........................................................3C.Differencesinnumbers....................................................................3IV.TheP

3、rincipleofEnglish-ChineseAdvertisementTranslation…..4A.Understandtargetlanguagecultureadequately...............................4B.Balancetherelationshipbetweenmetaphraseandparaphrase........4C.Adopttransliterationandfreetranslation....................................4V.Con

4、clusion...........................................................................................5Bibliography.............................................................................................67CulturalDifferencesInEnglish-ChineseAdvertisementTranslationAbstrac

5、t:AsMarkTwainsaysthatmanyasmallthinghasbeenmadelargebytherightkindofadvertising,advertisementhasbecomeoneofthemostimportantproductofcultureinthemodernage.Itisaformofcommunicationthattypicallyattemptstopersuadepotentialcustomerstopurchaseortoconsumeproductsorserviceofabrand

6、.Especially,advertisinglanguageischaracterizedbyculturalandagebackground.Advertisinghasgonethroughfivemajorstagesofdevelopment:domestic,export,international,multi-nationalandglobal.Nowadays,sincetheeconomicglobalization,therelationshipbetweenadvertisementandculturebecomemo

7、reclosely.Thispapergivesadetailedanalysisofculture-specificinadvertisementtranslationandthenprobesintosomeeffectivemethodsofitstranslationI.IntroductionAmericanMarketingAssociationdefinesadvertisingasthenonpersonalcommunicationofinformationusuallypaidforandusuallypersuasiv

8、einnatureaboutproducts,servicesorideasbyidentifiedsponsorsthroughthevariousmedia.However,