Cultural Differences in English-Chinese Advertisement Translation 英汉广告翻译中的文化差异

《Cultural Differences in English-Chinese Advertisement Translation 英汉广告翻译中的文化差异》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、CulturalDifferencesinEnglish-ChineseAdvertisementTranslation英汉广告翻译中的文化差异ContentsAbstractI.Introduction..……………………………………………………1II.TheRelationshipBetweenCultureandAdvertisingLanguage….1A.LanguageandCulture……………………………………………1B.AdvertisementandCulture……………………………………….2C.AdvertisementLanguag

2、eandCulture…………………………….2III.Culture-SpecificinAdvertisementTranslation…………………..2A.Differencesinrelatedculturalbackground…………………........3B.Differencesinculturalvalue...........................................................3C.Differencesinnumbers......................................

3、..............................3IV.ThePrincipleofEnglish-ChineseAdvertisementTranslation…..4A.Understandtargetlanguagecultureadequately...............................4B.Balancetherelationshipbetweenmetaphraseandparaphrase........4C.Adopttransliterationandfreetranslation...............

4、.....................4V.Conclusion...........................................................................................5Bibliography.............................................................................................67Abstract:AsMarkTwainsaysthatmanyasmallthinghasbeenm

5、adelargebytherightkindofadvertising,advertisementhasbecomeoneofthemostimportantproductofcultureinthemodernage.Itisaformofcommunicationthattypicallyattemptstopersuadepotentialcustomerstopurchaseortoconsumeproductsorserviceofabrand.Especially,advertisinglanguageischaracterizedbycultura

6、landagebackground.Advertisinghasgonethroughfivemajorstagesofdevelopment:domestic,export,international,multi-nationalandglobal.Nowadays,sincetheeconomicglobalization,therelationshipbetweenadvertisementandculturebecomemoreclosely.Thispapergivesadetailedanalysisofculture-specificinadver

7、tisementtranslationandthenprobesintosomeeffectivemethodsofitstranslationI.IntroductionAmericanMarketingAssociationdefinesadvertisingasthenonpersonalcommunicationofinformationusuallypaidforandusuallypersuasiveinnatureaboutproducts,servicesorideasbyidentifiedsponsorsthroughthevariousme

8、dia.However,