Cotton Baby Children's Clothing Store Opening Project

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1、“棉花宝贝”童装店开业计划CottonBabyChildren'sClothingStoreOpeningProject【摘要】随着经济发展和人们生活水平的不断提高,越来越多的家长注重孩子的穿着问题。家长更希望孩子们能够快乐成长，时尚漂亮的衣服非常的吸引孩子的眼球，孩子每天穿着他们自己喜欢的衣服，那么他们的心情会非常好，而且学习也会变得非常的积极。这项项目主要分析它的优势、劣势、机遇和威胁并且列出成本分析表，最后为营业利润做一个具体的计划。Abstract:Withtheimprovementofeconomicandthestandardofpeople’slives,moreandmore

2、parentspayattentiontotheirchildren’sclothes.Theparentshopethatchildrencangrowhappily.Theeyeballsofthechildrenareappealedbythefashionableclothes.Thechildrenwillbeveryhappyaboutanyclothestheyliketowear.Theywillalsobeveryinterestedinlearning.Bytheprojectproposalmainlyanalyzesthestrength,weakness,opport

3、unitiesandthreatsoftheopeningchildren’sclothingstore,liststhecostbreakdownandfinallydrawsadetailedactionplanfortherealizationofthebusinessprofits.【关键词】业务分析，目标客户群，SWOT分析，成本分析，实施计划Keywords:Businessanalysis;Focusgroups,SWOTanalysis;costbreakdown;actionplan.目录1、引言………………………………………………………………………11.1目的…………………

4、……………………………………………………11.2背景………………………………………………………………………11.3经营范围…………………………………………………………………11.4问题陈述…………………………………………………………………12、调研结果…………………………………………………………………12.1外部环境分析……………………………………………………………22.1.1机遇……………………………………………………………………22.1.2威胁……………………………………………………………………22.1.3调查结果………………………………………………………………22.2内部环境分析…………

5、…………………………………………………22.2.1优势……………………………………………………………………32.2.2劣势……………………………………………………………………32.3财务报告…………………………………………………………………32.3.1费用明细表……………………………………………………………32.3.2效益……………………………………………………………………42.4风险管理…………………………………………………………………52.4.1风险……………………………………………………………………52.4.2风险管理………………………………………………………………52.5详细的战略，活

6、动和附表………………………………………………53、结论………………………………………………………………………5参考文献………………………………………………………………………7附录1.财务分析……………………………………………………………………82.客户资料……………………………………………………………………103.目标客户群…………………………………………………………………114.SWOT分析……………………………………………………………………125.行动计划……………………………………………………………………146.费用明细……………………………………………………………………16Conten

7、ts1.Introduction………………………………………………………………11.1purpose……………………………………………………………………11.2background…………………………………………………………………11.3scope………………………………………………………………………11.4problemstatement…………………………………………………………12.Fin