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1、LinguisticFeaturesofEnglishAdvertisementsAbstract:Advertising,justasitsnameimpliesis"advertising".ItfirstoriginatedfromLatinadvertere,laterchangestoAdvertise,andnowbecomesAdverting.Advertisinglanguageform,usingavarietyoflanguagestoreflecttheirlanguage'si
2、nnovative,diverse,livelyandimage. Panoramicviewofthehistoryofbusiness,thesuccessofqualitybrandedproducts,alwayscorrespondingwithadvertisingguide,inthefiercemarketcompetition,advertisingwritersalwaysthoughtful,withinnovativeanduniquevocabulary,conciseandc
3、omprehensivestatementandinterestingrhetorical,wintrustofconsumersforgoodsandlove.Adshaveadistinctpurpose,istoconvincecustomerstobuy,thispurposedeterminesthecharacteristicsoflanguagestyle,makingitindependentoftheotherstyles,inthecontextoflinguisticstudy.S
4、electedEnglishtheuniversallanguageofthisarticle,onitsapplicationinthefieldofadvertisingandsomeofthelinguisticcharacteristicsandsocialfeaturesin-depthanalysisoftheadvertisementitself,hopingtorelatedresearchinthefieldofacertainreferenceandreferencevalue.Ke
5、ywords:EnglishAdvertisements,Vocabulary,sentencefeatures,translation.Catalog:ChapterⅠ:1.Vocabularycharacteristics(1).Thetextisconcise,sentencepithy.(2).Thenovel,expressions,unique.(3).Goodatinnovation(4).Useopportunelyadjectives(5).Magicalpersonalpronoun
6、s(6).Repeatkeywords(7).CommonlyusedEllipticalsentence.ChapterⅡ:1.Englishadvertisingstatement(1).Moresimplesentences,lesscomplexsentences(2).Morequestionsandimperative(3).Magicalseparationsentence.(4).ShortsentencesChapterⅢ:1.RhetoricaldevicesinEnglishadv
7、ertisement.(1).Personified(2).Simileandmetaphor(3).Doublelightlanguage(4).Repeat(5).Rhythm(6).Theirony(7).HyperboleChapterⅣ:1.AdvertisingEnglishtranslationskills(1).Userhetoricdevices(2).Translationformsdiversificationa.Literaltranslation.b.Paraphrase.In
8、today'scommodityeconomyprosperity,flood,advertisinghasinfiltratedeverycorneroflife,becomeanindispensablepartoflife.Advertisinglanguageasanimportantpartoflanguageshasitsownuniquecharacteristicsandrhetoricalfeaturesofvocabul
