The Linguistic Characteristics and Translation of Advertising English 广告的语言学特征及广告英语翻译

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1、TheLinguisticCharacteristicsandTranslationofAdvertisingEnglish一、课题(论文)提纲1引言1.1广告的历史1.2广告的分类1.3广告的作用1.4广告的定义2广告英语的语言特点2.1词汇特点2.1.1广告英语的词汇特点2.2.2使用大量的动词2.3.3使用大量的形容词以及其比较级和最高级3广告英语的修辞特点3.1明喻3.2暗喻3.3拟人3.4双关4广告英语的翻译4.1直译4.2意译5结论18TheLinguisticCharacteristicsandTranslationofAdvertisingEnglishAbstract:Asa

2、wayofpropagatingandtransmittinginformation,advertisingplaysavitalroleinthedevelopmentofsocietyandeconomy.Itsfunctioncannotbeunderestimated.AdvertisingEnglishisaspecialapplyinglanguagewhenitcompareswithotherssuchliteraryandtechnologicallanguages.Ithasbecomeindispensableofdailylifebecauseofitsparticul

3、archaracteristicsandcharm.Alongwithchina’sentryintotheWTOandmorebusinessgoinginternational,Englishadvertisementhasgraduallybecomeamajortoolforenterprisestopromoteexportationsandtodevelopforeignmarkets.Thepaperstartswithbrieflyintroducingthehistory,definition,classificationandfunctionsofadvertising.T

4、henitmainlysummarizesandanalyzesmajorlinguisticcharacteristicsoftheadvertisingEnglishfromlexicalapproachandrhetoricalfeatures.InthechapterfourIbrieflythetranslationapproach.Finally,itshowstheconclusionthatpeoplecanunderstandwelliftheytrytolearnandmasterthefeaturesofadvertisingEnglish.Thepaperaimstob

5、ringsomeenlightenmenttotheunderstandingofadvertisinglanguageandgetabetterdemandofEnglish.Keywords:Advertising;AdvertisingEnglish;Linguisticcharacteristics;Translation18内容摘要：作为一种宣传和传播信息模式，广告在社会和经济发展中扮演着重要角色。广告的作用不容忽视。广告英语是一中独具特色的应用性语言。它同文学语言、科技语言等相比有许多不同之处。它独具的特点和魅力已成为人们日常生活中一个不可或缺的组成部分。特别是随着中国加入世贸组织

6、及经济的全球化,广告英语更加重要，成为企业销售和发展外贸的重要工具。本文首先简单的介绍广告的历史、定义、分类和作用。然后归纳和分析广告英语在词汇方面的主要语言特点。然后介绍广告英语的修辞特点，另外简单的叙述了广告英语的翻译方法。最后得出结论：如果我们学习并掌握广告英语的语言特点，就能更好理解和欣赏广告英语。本文旨在为更好理解广告英语，提高英语水平带来一些启迪。1.IntroductionAdvertising,justlikeitsnameimplies,meanspublicizeandtransmitinformationinordertomakeeveryoneknow.Nowadays

7、advertisinghaspenetratedintoeverycornerofourlifeasitstransmittingmediaexistinmanyforms:newspaper,magazine,TV,radioaswellasnetwork.Inourcountrytheadvertisingbusinessisnowintheascendant,playinganimmeasu