成都德弗莱餐饮管理有限公司创业研究

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1、西南交通大学硕士学位论文成都德弗莱餐饮管理有限公司创业研究姓名：何理平申请学位级别：硕士专业：工商管理导教师：朱宏泉20070401Abstractthegrowth,theunceasingly,thesocialistlegalsystemisfurtherperfectandthelicalglobalizationallhaveprovidedthegooddevelopmentopportunityfortheentrepreneurstoday.Thehomeentrepreneurialcompaniesarelikethemushroomsaftertaining,but

2、itbregretthatmanyenterprisesarejustlikeaflashinthepan.ThebackwardbusinessmanagementlevelinChinacannothelpentrepreneurshaveagoodanalystandgrasptheopportunity.Alotofentrepreneurialprojectsareundertakingthedefeat.InChinesepresentstage,ithashugesocialpracticalsignificancetostartthoroughandentrepreneu

3、rialresearch,summarizeentrepreneurialeconomyandmanagementrules,unceasinglyconsummatesentrepreneurialtheorysystemandtherealdiagnosisresearch,andpromotesthenation'swholeentrepreneurialability.InviewoftheChengduDefulaiDiningManagementlimitedCorporation'snewlyentrepreneurreality,thispaperresearchfoll

4、owsentrepreneurialmanagementgeneralrule,utilizesthemanagementstudybasictheoryandthespecializedknowledge,toinstructcompany'sentrepreneurialpractice.ThroughthecomprehensiveanalysisoftheChinesediningmarketandthevegetariandietprofession,wecanprovidetheinnovationmanagementthoughtsforDefulaiCompanythat

5、wouldhelpitleadthediningfield,distinguishandgraspthecommercialopportunities.Thepaperhasestablishedmarketpositionandcompanysharedvision.Andthecompanyisformulatedbothtohaveforesightednessandtohavethefeasiblestrategy.ThatmakesitcleartheDefulaiCompany'soperationandthemanagementdirection.Throughthedee

6、plyunderstandingthecommerdalconcept,company'schain-likepatternhasbeenestablishedonthepremiseofcorrectlyholdingcommercialopportunity.Accordingtothecompanyentrepreneurialactualdemandandtheresourcescondition,aentrepreneurialteamhasbeenestablishedandtheorganizationalstructuredesigniscompleted.Theperf

7、ectandparticularmanagementhasdeterminedthedirectionandtheprinciplefortheDefulaiCompany'sstandardizedmanagement.Thecarefulfinancialplanprovidesmorepowerfulsupportsforentrepreneursuccess.Itisreadytotaketheeffectivemethod