商务英语各版块知识整理

《商务英语各版块知识整理》由会员上传分享，免费在线阅读，更多相关内容在应用文档-天天文库。

1、ChapterOne:CompanyStructure1.Explanationofthemanagementstructure授权delegate赋权empowermentSometerms:title头衔，relationship,interaction,responsibility,spanofcontrol控制幅度，hierachy等级、层级2.IntroductionoforganizationalstructureA.Functionalorganizationalstructure职能制B.Divisional事业部制（可以按product产品分，也可以按geo

2、graphy区域分）C.Matrix矩阵制ProductPresentNewPresentMarketpenetration市场渗透Productdevelopment市场开发NewMarketdevelopment市场开发Diversification产品多样化ChapterTwo:Recruitment1.ProcessofrecruitmentJobDescription职务描述PersonSpecification个人特质SubmissionofCVandapplicationletter投简历和求职信Selection:Shortlisting海选——Intervi

3、ew面试——Presentation演讲——In-TrayExercises实际业务演练——PsychometricTesting心理测试——AptitudeTesting态度测试（包括enclosedquestion封闭式问题和openquestion开放式问题）CRM=CustomerRelationshipManagement客户关系管理CustomerLiaison客户联络Recruitmentoutsourcing招聘外包Panel评审团ChapterThree:IntroductiontoretailingTypesofretailingoutlets:1Stor

4、e-basedRetailingTraditionalGroceryStoreConvenienceStore(包括SevenEleven和Wetsons屈臣氏)易初莲花是泰国的阿迪达斯是德国的耐克是美国的，现在是世界上第一的服装品牌DiscountStoreSupermarketHypermarket大型超市（包括乐购和易初莲花）WarehouseClub仓储会员店DepartmentStore百货商店（包括大洋百货，Sogo和Harrods）Harrods：伦敦奢侈品商店Ikea:“宜家”，瑞士，家居中心SpecialtyStore专营店（如：苏宁电器）Exclusive

5、shop专卖店HomeCenter（如：金马凯旋家居精品广场，建材广场，Ikea）ShoppingCenter/ShoppingMall（含有娱乐设施，地下商场，娱乐加百货中心）FactoryOutletsCenter厂家直销（如：安利Amway，雅芳Avon，完美日化）2Non-storeSellingTelevisionShoppingMailOrder/catalogueorderShoponNetwork/e-tailingVendingMachine售货机Tele-ShoppingChapterFour:IntroductiontoFranchisingFranch

6、isor特许人Agency代理Franchisee授许人Exclusiveagreement/agent独家代理Brandname/trademark品牌Distribution经销Businessformat商业模式1Typesoffranchising：lManufacturerandwholesaler制造商与批发商Coca-cola“bottlefactory”concentrationsolution集中策略lManufacturerandretailer制造商与零售商4S:sales,service,support,Forddistribution(Weihan)

7、lWholesalerandretailer批发商与零售商lRetailerandretailer各加盟商之间（如：麦当劳）2Unitfranchise单提特许经营Areafranchise区域特许经营3Advantagesanddisadvantages（针对授许人）Advantages：⑴aprovenidea⑵facility:recognisalTM/brandname;Marketing(advertising,outlets,customerloyality),Production,Supp