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1、《周末画报》简介《周末画报》创刊于1980年,至今已有25年历史,最高发行量高达150万份,于1998年12月重新改版,成为新世纪中国精英读品。l非主流的主流媒体l杂志式的报纸l中国最具革命性变革的媒体l捕捉中国超级消费群的媒体l本土最具国际化的综合性周报l以全方位为广告客户解决方案模式运作的媒体Launchedin1980withahistoryof25years,ModernWeeklyhasmaintainedahighcirculationreachingeven1.5millionatitspeak.RevampedbyModer
2、nMedaiGroupinDecember1998,ithasbecomeahigh-qualitypublicationfortheChineseEliteofthenewcentury.lThemassmediaoftheNon-MainstreamMediumlAmagazine-likenewspaperlThemediathatcapturestheUp-MarketEliteGroupofChinalThemediathatisthemostinternationalinthelocalmarketofweeklypublica
3、tionslThemediathatprovidesthemostcomprehensivesolutionstoadvertisers★周末画报2005大方向★MODERNWEEKLYMajorDirectionof2005“读周末画报,与世界同步”ModernWeeklyKeepsYourPaceWithTheWorld形式新颖特色鲜明Innovativeformat,refreshingcontentsl全国首创全彩色印刷、全国发行的杂志式周报l以最具冲击力图片图解时代的杂志式周报l一报四册:新闻版、财富版、生活版、城市版Firsto
4、fitskindinChina----fullcolor,glossy,magazine-likenewspaperdistributedthroughoutChina.Presentingtheerawiththestrongest-impactphotos.Fourmajorsections:InternationalNews,Business,Lifestyle,andCitylife.出版宗旨AIM国际化、时尚化、高品位International,Stylish,HighClass定位POSITIONING非主流的主流媒体、杂志式的
5、报纸Themassmediaofthenon-mainstreammedium,amagazine-likenewspaper.YibinCityCitytracktrafficplanningisYibincityregionalrangewithintracktrafficsystemofonceintegration,andcitytracktrafficalsoisYibinCityCityintegratedtracktrafficsystemintheofpart,foraccurategraspcitytracktraffic
6、researchofobject新闻版INTERNATIONALNEWSSECTION新闻时尚化:纸上CNN,重点关注新闻背后的意义。Presentsnewsinastylishway,stressingonthemeaningbehindthenewsjustlikeCNN.财富版BUSINESSSECTION财富新潮化:传播全球财经新信息、新理念、新智能;打造中国环球视野财经读品。Deliversglobalfinancialnews,newconceptsandthenewintelligenceinafashinablewayand
7、inatimelymanner.生活版LIFESTYLESECTION生活品味化:生活方式的指引,关注消费趋势,告诉读者国际性的生活品味知识。Makesyourlifestylemoretasteful.Actsasaguidebyreportingontheinternationallifestyleandtheconsumptiontrend.城市版CITYLIFESECTION城市体验化:国际化与本地化信息并重,在城市体验最时尚Lifestyle。Allowsyoutotrulyexperiencethecityandthetalk-
8、of-the-town,bothlocalandinternational.别册SUPPLEMENT别出心裁的分册,从概念、内容到设计都与众不同的专题特刊,以国际化的视野刷新对概