《周末画报》简介

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1、《周末画报》简介《周末画报》创刊于1980年，至今已有25年历史，最高发行量高达150万份，于1998年12月重新改版，成为新世纪中国精英读品。l非主流的主流媒体l杂志式的报纸l中国最具革命性变革的媒体l捕捉中国超级消费群的媒体l本土最具国际化的综合性周报l以全方位为广告客户解决方案模式运作的媒体Launchedin1980withahistoryof25years,ModernWeeklyhasmaintainedahighcirculationreachingeven1.5millionatitspeak.RevampedbyModernMedai

2、GroupinDecember1998,ithasbecomeahigh-qualitypublicationfortheChineseEliteofthenewcentury.lThemassmediaoftheNon-MainstreamMediumlAmagazine-likenewspaperlThemediathatcapturestheUp-MarketEliteGroupofChinalThemediathatisthemostinternationalinthelocalmarketofweeklypublicationslThemed

3、iathatprovidesthemostcomprehensivesolutionstoadvertisers★周末画报2005大方向★MODERNWEEKLYMajorDirectionof2005“读周末画报，与世界同步”ModernWeeklyKeepsYourPaceWithTheWorld形式新颖特色鲜明Innovativeformat,refreshingcontentsl全国首创全彩色印刷、全国发行的杂志式周报l以最具冲击力图片图解时代的杂志式周报l一报四册：新闻版、财富版、生活版、城市版FirstofitskindinChina---

4、-fullcolor,glossy,magazine-likenewspaperdistributedthroughoutChina.Presentingtheerawiththestrongest-impactphotos.Fourmajorsections:InternationalNews,Business,Lifestyle,andCitylife.出版宗旨AIM国际化、时尚化、高品位International,Stylish,HighClass定位POSITIONING非主流的主流媒体、杂志式的报纸Themassmediaofthenon-m

5、ainstreammedium,amagazine-likenewspaper.istheTibetanPlateaupoly.Centercityonlyapopulationofoveronemillion.Xiningislocatedinthe"Tangfangudao"andtheancient"SilkRoad"road,istheLoessPlateauandtheTibetanPlateau,agriculturalandpastoralareasand,inconjunctionwiththeMinistryofcultureandI

6、slamicculture新闻版INTERNATIONALNEWSSECTION新闻时尚化：纸上CNN，重点关注新闻背后的意义。Presentsnewsinastylishway,stressingonthemeaningbehindthenewsjustlikeCNN.财富版BUSINESSSECTION财富新潮化：传播全球财经新信息、新理念、新智能；打造中国环球视野财经读品。Deliversglobalfinancialnews,newconceptsandthenewintelligenceinafashinablewayandinatimely

7、manner.生活版LIFESTYLESECTION生活品味化：生活方式的指引，关注消费趋势，告诉读者国际性的生活品味知识。Makesyourlifestylemoretasteful.Actsasaguidebyreportingontheinternationallifestyleandtheconsumptiontrend.城市版CITYLIFESECTION城市体验化：国际化与本地化信息并重，在城市体验最时尚Lifestyle。Allowsyoutotrulyexperiencethecityandthetalk-of-the-town,bot

8、hlocalandinternational.别册SUPPLEMENT别出心裁的分册，从概念、