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1、Analytics:WhatWe'reHearingbyDianaOblingerPublishedonThursday,November1,20120CommentsDianaG.OblingerisPresidentandCEOofEDUCAUSE.Thisisthesecondinathree-articleEDUCAUSEReviewseriesexploringanalytics.Overthelastfewmonths,EDUCAUSEhasbeenfocusingonanalytic
2、s.Aswehearfromexperts,meetwithassociationmembers,andwatchthemarketplaceevolve,anumberofcommonthemesareemerging.Conversationshaveshiftedfrom"Whatisanalytics?"1to"Howdowegetstarted,andhowdoweuseanalyticswell?"Whatwearehearingfromexperiencedimplementersc
3、anbenefitthosewhoaregettingstarted."Analyticsrequiresacultureofinquiry,andinquirycreatesananalyticsculture."Analyticsisamatterofculture—acultureofinquiry:askingquestions,lookingforsupportingdata,beinghonestaboutstrengthsandweaknessesthatthedatareveals
4、,creatingsolutions,andthenadaptingastheresultsofthoseeffortscometofruition.Analyticsnotonlyreliesonacultureofinquirybutcanpromotesuchaculture.Analytics,usedwell,ismorelikeaflashlightthanahammer,illuminatingwhereprogresshasbeenmadeandwhereimprovementsa
5、reneeded.There'sasynergybetweeninvestinginanalyticsanddevelopingaculturethatembracesanalytics."Askgoodquestions;usegooddata."Analyticsisaproblem-solvingprocess:askingstrategicquestions,identifyingrelevantdata,conductinganalyses,exploringoptions,commun
6、icatingresults,andtakingaction.Themoreclaritythereisaroundtheproblemstatement,thehigherwillbetheprobabilityofsuccess.Thequestionsthatanalyticsseekstoaddressarecomplex,theassetsdispersed.Askinggoodquestionsrequiresunderstandingthecontext,whichmeansthat
7、leadersmustgatherinputsfromallsidestoobtaintheperspectiveneededtoaddressstrategicquestions.Questionsmustdriveanalytics,notthedataathand.Analyticsrequirescollaborationamongdifferentcampusdivisionssuchasacademicaffairs,studentaffairs,institutionalresear
8、ch,informationtechnology,andfinance.Analytics,asadiscoveryanddecision-makingprocess,requiresstakeholderstothinkstrategicallyabouttheroleofdata:inventoryingwhatisavailable,assessingwhatisneeded,andconsideringhowitwillbeused."Analyticsisajourney
