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1、CompetitiveIntelligence:SignificanceinHigherEducationBySusanE.Barrett,MLA,MSEd,EdDMarketinfluencesandcompetitionforrev-catedthat"evenuniversitypresidentswerecho-enueareevidentthroughoutthehighereducationsenfortheirabilitytoraisemoneyandtheircloselandscape(Newman,Couturier,and
2、Scurry,tiestothecorporatesector"(Washburn,2005,p.2004).Writingin2004,Newman,Couturier,and204).ScurrynotedthatcompetitionwithintheHigherSlaughterandRhoades(2004)expandedbe-Educationsector,thoughevidentforthepastsev-yondWashburn'sconceptofthestudentascon-eraldecadesonaminimalsc
3、ale,hadlongre-sumerrelativetotheuniversityasmarketer.Inmainedbasicallybenign.Today,however,com-thistypeofenvironment,conceptsof"profitcen-petitionisseriousandpowerful.Universitiesthatters"and"academiccapitalism"wereintroduced.wereaccustomedtoanestablishedplaceintheirUniversit
4、ieswerenowusingmechanismssuchassegmentofhighereducationandwithintheirgeo-marketplaceanalysis,managerialcapacity,part-graphicareanowfindingthat"thecompetitiontimefaculty,copyright,andinformationtechnol-crossedboththeseboundaries"(p.3).Seekingogytocreateprofitcentersthatlinkedt
5、hemtoasourcesofrevenuehasbecomeaconstantpres-networkofactorsthatincludedbothotheruni-sure,andidentifyingopportunitiesforgrowthandversitiesandcorporations.Theauthorsstressed:strategicpositioningisnowessentialtosurvival."ThepresentsituationwasnotlinksbutspheresWashburn(2005)rei
6、nforcedthisaspectofofinteractivitythathadnoboundaries.Issuestheuniversityasaconstantseekerofrevenueandsuchascommercializationwerediscussedastheythereforeactedmorebusiness-likethanacademic.relate[d]toprofitability"(p.11).Theauthorsfur-Shenotedthat,throughmarketpursuits,univer-
7、thernotedaninternalinfrastructureof"profitori-sityadministratorshadadoptedthelanguageofentedactivitiesaspointsofreorganization(andbusiness.Studentswerereferredtoascustomers,newinvestment)byhighereducationtodevelopandcoursesandideasasproducts.Thebusinesstheirowncapacity,(andto
8、hirenewtypesofpro-attitudesofhighereducationadoptedfromin-fessionals
